The Wrench.ai origin story involved a “Whoa, Nelly” moment in the summer of 2017, when we were a marketing agency—no notion of evolving into an AI startup anywhere in sight. We had set out to create a tool or app that could automate some of our manual data tasks. The objective was simple: “Let’s make our lives easier!”

In the process, we realized that we could share our objective with others because our pain points, as marketers, weren’t ours alone. We modified our objective: “Let’s make marketers’ lives easier!”

And we did it, only we built a platform. The concept behind the Wrench.Ai platform was/is to empower marketers to deliver meaningful personalization at scale. Our original goal—to automate and distill hours of client research into easy-to-apply end user insights—was our “development north star,” so to speak.