At Wrench.ai, we are thrilled to announce the recent collaboration with Refuel Agency, a prominent force in specialized marketing. This partnership marks a significant leap forward in AI-driven marketing solutions, where innovation meets experience to redefine campaign effectiveness.

Refuel Agency, recognized as a marketing powerhouse, has been a trailblazer for over three decades, offering media and marketing services to connect brands with military, teen, college, and multicultural audiences. This strategic collaboration allows Wrench.ai to integrate its AI expertise with Refuel’s deep understanding of diverse audiences, ushering in a new era of highly personalized campaigns.

Derek White, CEO of Refuel Agency, and an early Internet pioneer, emphasized the immediate value advertisers will experience. “AI is the most interesting and important development in marketing of this decade, and we are proud to be an early adopter of the technology,” says White. He highlighted that clients will witness immediate benefits from the AI integrated into their unique approach to identifying, reaching, and engaging niche audiences.

Dan Baird, CEO of Wrench.ai, echoed this sentiment, stating, “We’re creating a new era where AI-driven insights ensure that every campaign is hyper-personalized and maximally impactful. It’s not just about scaling marketing campaigns, it’s about making them smarter, more intuitive, and truly connected to what audiences want today.”

AI-powered marketing campaigns are already available through Refuel Agency, with new solutions continually rolling out. This collaboration brings forth a synergy that leverages client first-party data to apply artificial intelligence for persona development, deeper audience segmentation, creative optimization, media mix performance, lead scoring, and more.

For more information about Wrench.ai, reach out to info[at]wrench.ai.

About Refuel Agency:
Refuel Agency, headquartered in Princeton with offices across the United States, has been a leading provider of media and marketing services for over 35 years. Working with Fortune 500 companies, top agencies, and boutique firms, Refuel’s omnichannel approach embraces digital, mobile, social, video, experiential, out-of-home, and print advertising. Learn more at Refuel Agency.

About Wrench.ai:
Based in Salt Lake City, Wrench.ai harnesses machine and deep learning technology to empower marketing and sales teams. Wrench.ai’s innovative solutions enable businesses to rapidly build personalized and impactful campaigns at scale.

To read the press release in full click here.