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Step-by-Step Personas Guide

Discover how to leverage AI-driven personas to supercharge your marketing efforts in this insightful video. If you prefer reading, check out this mini-guide for a summary of the key points.

Video Summary

The persona feature in Wrench.ai is a vital tool for enhancing your marketing and sales strategies. It helps create representations of ideal customers, so you can tailor your marketing efforts more effectively. The feature also promotes collaboration between marketing and sales teams, leveraging data aggregation, and providing dashboard insights, so that you and your team understand your customers better and can effortlessly personalize interactions. The persona feature will help you improve engagement, and conversion rates, and give you a deeper understanding of your customer needs and how to delight them.

How to Use the Personas Feature Step-by-Step

Step 1: Click on Personas in the left-hand navigation and then on “Run Persona Service”.

Step 2: Review the results by highlighting the different adoption curve segments.

Note that if you don’t see percentages in the chart, the platform hasn’t completed running the data.

You can also learn more about each persona by hovering over a specific Persona tab.

Step 3: Quickly analyze a specific Persona

Step 4: Create a message for a 1-to-many campaign

Step 5: Edit Content and Save to Your Content Library