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You have data tools, but do you have a data culture?

Posted on December 6, 2019
How to create a data culture.

Data analytics tools are great and they’re getting better every year. Marketing continues to utilize and develop

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Artificial Intelligence Will Eliminate Jobs – and Create Them

Posted on November 22, 2019
AI will create more jobs

There’s a lot of fear around AI’s threat to disrupt a wide swath of jobs, and there seem to be a lot of good reasons why this will be the case. But there’s also no need to panic. Just as the Industrial Revolution disrupted countless jobs, a significant amount were also created.

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How to Execute a Personalization Strategy

Posted on November 14, 2019
How to implement a personalization strategy.

There’s no official guidebook or roadmap for kicking off a

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What Does Artificial Intelligence Mean For Loyalty Marketing?

Posted on November 7, 2019
Personalization and loyalty marketing.

Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.

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Personalizing The Customer Experience In The Physical & Digital Worlds

Posted on November 1, 2019
Personalization in the digital world

The old version of demographic

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Forget demographics: behavior segmentation is more effective

Posted on October 25, 2019
Segmentation is more effective than demographics.

Segmentation has always been key to successful marketing, but a lot of companies still don’t use it, and even when they do, they rely on demographic segmentation — age, gender, location — which is now outdated. Behavior segmentation is something we already experience as consumers. It’s new(ish), and it’s quickly replacing demographics as the essential […]

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Why behavioral segmentation matters more than demographics

Posted on October 18, 2019
Why behavioral data matters more than demographics.

Behavioral segmentation gets at the heart of what customers are doing, a pattern of past/current actions and a projection of future actions, versus who they are. Business plans have that section on who your target market is, and perhaps that’s why demographics are so ingrained in entrepreneurs.  But behavioral segmentation is the better indicator of […]

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The Nuance Between Customization & Personalization – Know the Difference

Posted on October 11, 2019
Personalization vs. Customization

Customization and

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How to Personalize the Customer Experience At Scale

Posted on October 4, 2019
Personalizing at scale

How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.

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What is Personalized Pricing and Should you Use It?

Posted on September 26, 2019
Personalized pricing with Wrench.AI

Personalized pricing seems like it’s the soulmate of personalized marketing. What are the benefits and downsides? Is this something you should implement in marketing and sales strategies?  Personalized pricing and dynamic pricing  Personalized pricing stands on foundational economics: consumer demand for a certain product rises when the price of that product falls. It’s rational. Everyone […]

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