There’s a lot of fear around AI’s threat to disrupt a wide swath of jobs, and there seem to be a lot of good reasons why this will be the case. But there’s also no need to panic. Just as the Industrial Revolution disrupted countless jobs, a significant amount were also created.
Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.
Personalizing The Customer Experience In The Physical & Digital Worlds
Segmentation has always been key to successful marketing, but a lot of companies still don’t use it, and even when they do, they rely on demographic segmentation — age, gender, location — which is now outdated. Behavior segmentation is something we already experience as consumers. It’s new(ish), and it’s quickly replacing demographics as the essential […]
Behavioral segmentation gets at the heart of what customers are doing, a pattern of past/current actions and a projection of future actions, versus who they are. Business plans have that section on who your target market is, and perhaps that’s why demographics are so ingrained in entrepreneurs. But behavioral segmentation is the better indicator of […]
The Nuance Between Customization & Personalization – Know the Difference
How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.
Personalized pricing seems like it’s the soulmate of personalized marketing. What are the benefits and downsides? Is this something you should implement in marketing and sales strategies? Personalized pricing and dynamic pricing Personalized pricing stands on foundational economics: consumer demand for a certain product rises when the price of that product falls. It’s rational. Everyone […]