Adoption Curve

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We categorize prospects into different segments, based on the likelihood of their interest in a new product, concept, or technology. The size of each bubble reflects a predicted investment opportunity.
We recommend marketing campaign suggestions for each segment so that you can optimize engagement and conversion based on a segment’s profile. The reason for this is that your approach and top line messaging to someone who is an “Innovator” is highly likely to have professional expertise and insights, versus a “Late Adopter”, who is likely to be more price sensitive and risk averse and therefore less likely to engage in a beta you might offer.
We will track the outputs of your campaigns and refresh your data so that you can track if any prospects move to a new stage of the curve, but more than likely, prospects will remain in the same segment.

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Dan Baird

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