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Articles and Insights

AI will create more jobs
Blog

Re-Post: ARTIFICIAL INTELLIGENCE WILL ELIMINATE JOBS – AND CREATE THEM

Despite fears of AI causing extensive job displacement, we’re optimistic that

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Why behavioral data matters more than demographics.
Blog

Why Behavioral Segmentation Matters More Than Demographics

(Note: we published this blog post in October of 2019, and

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Match scores can help identify customers and prospects in marketing and sales efforts.
Blog

The Science of Match Scores: Predicting Customer Engagement

For a sales or marketing team, high match scores between customers

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AI-generated content can be efficient, but it also needs to be effective.
Blog

AI-Generated Content: Are You Seeing Results?

The trick to creating effective content with AI is not that

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Optimizing Your Sales Pipeline During COVID-19
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Optimizing Your Sales Pipeline During COVID-19

AI also traditionally relied on historical data to make predictions about

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AI in marketing and sales can make us more human
Blog

How marketing and sales AI can make your brand more human

AI helps us collect, build, and act on, a huge bank

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Using AI to do business mid-crisis and beyond
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Using AI to do business mid-crisis and beyond

The brands that are doing the best marketing/outreach right now in

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