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Optimizing Your Sales Pipeline During COVID-19

Posted on June 12, 2020
Optimizing Your Sales Pipeline During COVID-19

AI also traditionally relied on historical data to make predictions about the future. But we’re in a new world now; the past can only tell us about the past. Today’s AI and automation are equipped to start aggregating new data to begin to make accurate predictions/prescriptions.

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How marketing and sales AI can make your brand more human

Posted on June 5, 2020
AI in marketing and sales can make us more human

AI helps us collect, build, and act on, a huge bank of emotion-related data. And personalization — if it’s going to be effective — must invoke human emotion.

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Using AI to do business mid-crisis and beyond

Posted on May 15, 2020
Using AI to do business mid-crisis and beyond

The brands that are doing the best marketing/outreach right now in the time of COVID-19 are those that understand their target audience’s fear and struggle, not just right now with the world turned upside down, but all the time.

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