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Using AI to do business mid-crisis and beyond

Posted on May 15, 2020
Using AI to do business mid-crisis and beyond

The brands that are doing the best marketing/outreach right now in the time of COVID-19 are those that understand their target audience’s fear and struggle, not just right now with the world turned upside down, but all the time.

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Marketing & Sales Beyond the Pandemic 101: Keep Building

Posted on April 25, 2020
Marketing and sales planning post COVID-19

Crisis management is for achieving some modicum of stability amidst incredibly choppy waters. When it has no end in sight, adjusting replaces managing. We accept this new environment we need to work in (we have no choice), so we need to think about ways we can prepare to face it with competence now and later on.

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COVID-19 Marketing: Goodwill Marketing is the Current Brand Marketing

Posted on April 18, 2020
COVID-19 requires goodwill marketing

For some companies, it’s business as usual in some ways. But at the same time, it’s not at all business as usual at all. Crisis marketing has evolved to include goodwill marketing. There are delicate nuances marketers should consider and apply to their messaging.

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