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Articles and Insights

Why behavioral data matters more than demographics.
Blog

Why Behavioral Segmentation Matters More Than Demographics

(Note: we published this blog post in October of 2019, and

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Segmentation is more effective than demographics.
Blog

Forget demographics: behavior segmentation is more effective

Segmentation has always been key to successful marketing, but a lot

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    • AI Personas and Behavioral Segmentation
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  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
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    • Churn Prevention with “At Risk”
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    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
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