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The shift toward guarding customer data will boost influencer marketing

Posted on February 29, 2020
Guarding consumer data will lead to more influencer marketing

The Cambridge Analytica scandal still makes people paranoid about Facebook, but marketers weren’t really surprised about it. We know how data exchanges work…and that nothing is really free. What was a surprise was Facebook’s lapse in noticing and/or stopping Cambridge Analytica’s misuse of customer data. They paid the price ($60 billion lost) and they’re still […]

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