Persuasion angles are nothing new, but they are important when considering how to craft personalized messaging for marketing and sales outreach.
AI helps us collect, build, and act on, a huge bank of emotion-related data. And personalization — if it’s going to be effective — must invoke human emotion.
Personalized marketing is omnichannel marketing. After all, your marketing strategy is not personalized at all if your customers have to create their own personalized experience. Right now, as you read this, your target customers are online or in stores, on their phones or laptops, in apps or platforms, watching videos on YouTube or Instagram, researching, […]
It’s going to be a long while before AI truly takes over from humans, if it ever will. The companies that use AI most effectively will be those that work with it, and allow it to take over processes that can and should be automated, freeing up employees to be more creative than ever, to connect dots they wouldn’t otherwise, and to be great translators of data.
Dynamic content and personalization together create a spark that can be super effective in firing up your marketing and sales goals.
There’s no official guidebook or roadmap for kicking off a personalization strategy at scale. Every organization is different, with varying goals and data. That’s where the foundation of your personalization and marketing should stand: Consider what you need to do and why you need to do it. It’s also important that you have allocated resources […]
Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.
Personalizing The Customer Experience In The Physical & Digital Worlds
The old version of demographic personalization “group-ized” rather than truly “personalized,” lumping people together and sending generalized content to each segment according to expected behavior. Yes, marketing used to be based on guesses. Smart guesses, but still guesses. Today’s personalization is based on actual behavior data. No guessing. You and your teams have real insight […]
The Nuance Between Customization & Personalization – Know the Difference
Customization and personalization both give users the opportunity to change their digital environment to suit their tastes and preferences, but they’re not the same and shouldn’t be used interchangeably.
