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Personalized marketing is omnichannel marketing

Posted on March 8, 2020
Personalized marketing is omnichannel marketing

Personalized marketing is omnichannel marketing. After all, your marketing strategy is not personalized at all if your customers have to create their own personalized experience.  Right now, as you read this, your target customers are online or in stores, on their phones or laptops, in apps or platforms, watching videos on YouTube or Instagram, researching, […]

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Align martech solutions with your marketing and engagement goals

Posted on January 17, 2020
Align your martech tools with business goals.

It’s going to be a long while before AI truly takes over from humans, if it ever will. The companies that use AI most effectively will be those that work with it, and allow it to take over processes that can and should be automated, freeing up employees to be more creative than ever, to connect dots they wouldn’t otherwise, and to be great translators of data.

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The magic of dynamic content personalization

Posted on January 10, 2020
Personalization and dynamic content are a winning combination.

Dynamic content and personalization together create a spark that can be super effective in firing up your marketing and sales goals.

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How to Execute a Personalization Strategy

Posted on November 14, 2019
How to implement a personalization strategy.

There’s no official guidebook or roadmap for kicking off a personalization strategy at scale. Every organization is different, with varying goals and data. That’s where the foundation of your personalization and marketing should stand: Consider what you need to do and why you need to do it. It’s also important that you have allocated resources […]

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What Does Artificial Intelligence Mean For Loyalty Marketing?

Posted on November 7, 2019
Personalization and loyalty marketing.

Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.

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Personalizing The Customer Experience In The Physical & Digital Worlds

Posted on November 1, 2019
Personalization in the digital world

The old version of demographic personalization “group-ized” rather than truly “personalized,” lumping people together and sending generalized content to each segment according to expected behavior. Yes, marketing used to be based on guesses. Smart guesses, but still guesses. Today’s personalization is based on actual behavior data. No guessing. You and your teams have real insight […]

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The Nuance Between Customization & Personalization – Know the Difference

Posted on October 11, 2019
Personalization vs. Customization

Customization and personalization both give users the opportunity to change their digital environment to suit their tastes and preferences, but they’re not the same and shouldn’t be used interchangeably.

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How to Personalize the Customer Experience At Scale

Posted on October 4, 2019
Personalizing at scale

How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.

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What is Personalized Pricing and Should you Use It?

Posted on September 26, 2019
Personalized pricing with Wrench.AI

Personalized pricing seems like it’s the soulmate of personalized marketing. What are the benefits and downsides? Is this something you should implement in marketing and sales strategies?  Personalized pricing and dynamic pricing  Personalized pricing stands on foundational economics: consumer demand for a certain product rises when the price of that product falls. It’s rational. Everyone […]

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Is personalization still possible in the age of GDPR?

Posted on September 20, 2019

Now we’re officially in the GDPR age, when you can face heavy fines if you put a toe out of line when it comes to audience privacy. Does that mean your data for personalized marketing is off-limits?

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