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What Does Artificial Intelligence Mean For Loyalty Marketing?

Posted on November 7, 2019
Personalization and loyalty marketing.

Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.

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Personalizing The Customer Experience In The Physical & Digital Worlds

Posted on November 1, 2019
Personalization in the digital world

The old version of demographic personalization “group-ized” rather than truly “personalized,” lumping people together and sending generalized content to each segment according to expected behavior. Yes, marketing used to be based on guesses. Smart guesses, but still guesses. Today’s personalization is based on actual behavior data. No guessing. You and your teams have real insight […]

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The Nuance Between Customization & Personalization – Know the Difference

Posted on October 11, 2019
Personalization vs. Customization

Customization and personalization both give users the opportunity to change their digital environment to suit their tastes and preferences, but they’re not the same and shouldn’t be used interchangeably.

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How to Personalize the Customer Experience At Scale

Posted on October 4, 2019
Personalizing at scale

How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.

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What is Personalized Pricing and Should you Use It?

Posted on September 26, 2019
Personalized pricing with Wrench.AI

Personalized pricing seems like it’s the soulmate of personalized marketing. What are the benefits and downsides? Is this something you should implement in marketing and sales strategies?  Personalized pricing and dynamic pricing  Personalized pricing stands on foundational economics: consumer demand for a certain product rises when the price of that product falls. It’s rational. Everyone […]

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Is personalization still possible in the age of GDPR?

Posted on September 20, 2019

Now we’re officially in the GDPR age, when you can face heavy fines if you put a toe out of line when it comes to audience privacy. Does that mean your data for personalized marketing is off-limits?

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Personalization Is The Key To Driving Customer Loyalty

Posted on September 11, 2019

We have all felt the pain of too much “noise,” from overflowing personal and professional inboxes, to unceasing and unwanted spam calls. Even traditional means like postcards, flyers, and brochures add to items we recycle, or in a fit of pique simply throw away.

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Why We Built an App to Make Personalization Easier

Posted on January 3, 2019
Wrench.Ai integrates with Iterable to simplify the path to personalization.

The Wrench.Ai origin story involved a “Whoa, Nelly” moment in the summer of 2017, when we were a marketing agency—no notion of evolving into an AI startup anywhere in sight. We had set out to create a tool or app that could automate some of our manual data tasks. The objective was simple: “Let’s make our […]

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Wrench.Ai and Iterable Simplify the Path to Personalization

Posted on January 3, 2019

Wrench.Ai today announced it has a new integration partnership with Iterable, a growth marketing platform based in San Francisco, CA.

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