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Articles and Insights

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Case Study

Case Study: Using AI for Segmentation and Personas

Segments and personas are generalizations representing groups of individuals. The primary

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A crisis is a good time for marketing and sales to revisit a value proposition.
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AI Personas and Behavioral Segmentation

A.I. Persona Automation Goal We provide digital marketers with data-driven personas

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Using persuasion angles in marketing and sales
Blog

The Art of Using-Persuasion-Angles In Marketing & Sales

Persuasion angles are nothing new, but they are important when considering

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AI in marketing and sales can make us more human
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How marketing and sales AI can make your brand more human

AI helps us collect, build, and act on, a huge bank

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Personalized marketing is omnichannel marketing
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Personalized marketing is omnichannel marketing

Personalized marketing is omnichannel marketing. After all, your marketing strategy is

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Align your martech tools with business goals.
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Align martech solutions with your marketing and engagement goals

It’s going to be a long while before AI truly takes

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Personalization and dynamic content are a winning combination.
Blog

The magic of dynamic content personalization

Dynamic content and <a class="glossaryLink" aria-describedby="tt" data-cmtooltip="<div class=glossaryItemTitle>Personalization</div><div class=glossaryItemBody>Personalization, or personalized

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How to implement a personalization strategy.
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How to Execute a Personalization Strategy

There’s no official guidebook or roadmap for kicking off a personalization

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Personalization and loyalty marketing.
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What Does Artificial Intelligence Mean For Loyalty Marketing?

Without hyperbole, the magic of artificial intelligence in marketing is its

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Personalization in the digital world
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Personalizing The Customer Experience In The Physical & Digital Worlds

The old version of demographic personalization “group-ized” rather than truly “personalized,”

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