News And Press

Join Our Email List
Resources, industry news, and best practices
in Blog

The Art of Using-Persuasion-Angles In Marketing & Sales

Posted on July 14, 2020
Using persuasion angles in marketing and sales

Persuasion angles are nothing new, but they are important when considering how to craft personalized messaging for marketing and sales outreach.

Read more
in Blog

How marketing and sales AI can make your brand more human

Posted on June 5, 2020
AI in marketing and sales can make us more human

AI helps us collect, build, and act on, a huge bank of emotion-related data. And personalization — if it’s going to be effective — must invoke human emotion.

Read more
in Blog

Personalized marketing is omnichannel marketing

Posted on March 8, 2020
Personalized marketing is omnichannel marketing

Personalized marketing is omnichannel marketing. After all, your marketing strategy is not personalized at all if your customers have to create their own personalized experience.  Right now, as you read this, your target customers are online or in stores, on their phones or laptops, in apps or platforms, watching videos on YouTube or Instagram, researching, […]

Read more
in Blog

Align martech solutions with your marketing and engagement goals

Posted on January 17, 2020
Align your martech tools with business goals.

It’s going to be a long while before AI truly takes over from humans, if it ever will. The companies that use AI most effectively will be those that work with it, and allow it to take over processes that can and should be automated, freeing up employees to be more creative than ever, to connect dots they wouldn’t otherwise, and to be great translators of data.

Read more
in Blog

The magic of dynamic content personalization

Posted on January 10, 2020
Personalization and dynamic content are a winning combination.

Dynamic content and personalization together create a spark that can be super effective in firing up your marketing and sales goals.

Read more
in Blog

How to Execute a Personalization Strategy

Posted on November 14, 2019
How to implement a personalization strategy.

There’s no official guidebook or roadmap for kicking off a personalization strategy at scale. Every organization is different, with varying goals and data. That’s where the foundation of your personalization and marketing should stand: Consider what you need to do and why you need to do it. It’s also important that you have allocated resources […]

Read more
in Blog

What Does Artificial Intelligence Mean For Loyalty Marketing?

Posted on November 7, 2019
Personalization and loyalty marketing.

Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.

Read more
in Blog

Personalizing The Customer Experience In The Physical & Digital Worlds

Posted on November 1, 2019
Personalization in the digital world

The old version of demographic personalization “group-ized” rather than truly “personalized,” lumping people together and sending generalized content to each segment according to expected behavior. Yes, marketing used to be based on guesses. Smart guesses, but still guesses. Today’s personalization is based on actual behavior data. No guessing. You and your teams have real insight […]

Read more
in Blog

The Nuance Between Customization & Personalization – Know the Difference

Posted on October 11, 2019
Personalization vs. Customization

Customization and personalization both give users the opportunity to change their digital environment to suit their tastes and preferences, but they’re not the same and shouldn’t be used interchangeably.

Read more
in Blog

How to Personalize the Customer Experience At Scale

Posted on October 4, 2019
Personalizing at scale

How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.

Read more