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The Art of Using-Persuasion-Angles In Marketing & Sales

Posted on July 14, 2020
Using persuasion angles in marketing and sales

Persuasion angles are nothing new, but they are important when considering how to craft personalized messaging for marketing and sales outreach.

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How marketing and sales AI can make your brand more human

Posted on June 5, 2020
AI in marketing and sales can make us more human

AI helps us collect, build, and act on, a huge bank of emotion-related data. And

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Personalized marketing is omnichannel marketing

Posted on March 8, 2020
Personalized marketing is omnichannel marketing

Personalized marketing is omnichannel marketing. After all, your marketing strategy is not personalized at all if your customers have to create their own personalized experience.  Right now, as you read this, your target customers are online or in stores, on their phones or laptops, in apps or platforms, watching videos on YouTube or Instagram, researching, […]

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Align martech solutions with your marketing and engagement goals

Posted on January 17, 2020
Align your martech tools with business goals.

It’s going to be a long while before AI truly takes over from humans, if it ever will. The companies that use AI most effectively will be those that work with it, and allow it to take over processes that can and should be automated, freeing up employees to be more creative than ever, to connect dots they wouldn’t otherwise, and to be great translators of data.

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The magic of dynamic content personalization

Posted on January 10, 2020
Personalization and dynamic content are a winning combination.

Dynamic content and

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How to Execute a Personalization Strategy

Posted on November 14, 2019
How to implement a personalization strategy.

There’s no official guidebook or roadmap for kicking off a

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What Does Artificial Intelligence Mean For Loyalty Marketing?

Posted on November 7, 2019
Personalization and loyalty marketing.

Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.

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Personalizing The Customer Experience In The Physical & Digital Worlds

Posted on November 1, 2019
Personalization in the digital world

The old version of demographic

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The Nuance Between Customization & Personalization – Know the Difference

Posted on October 11, 2019
Personalization vs. Customization

Customization and

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How to Personalize the Customer Experience At Scale

Posted on October 4, 2019
Personalizing at scale

How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.

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