What is Personalized Pricing and Should you Use It?
Posted on September 26, 2019
Personalized pricing seems like it’s the soulmate of personalized marketing. What are the benefits and downsides? Is this something you should implement in marketing and sales strategies? Personalized pricing and dynamic pricing Personalized pricing stands on foundational economics: consumer demand for a certain product rises when the price of that product falls. It’s rational. Everyone […]