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Using AI to do business mid-crisis and beyond

Posted on May 15, 2020
Using AI to do business mid-crisis and beyond

The brands that are doing the best marketing/outreach right now in the time of COVID-19 are those that understand their target audience’s fear and struggle, not just right now with the world turned upside down, but all the time.

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Cold Calling is Not Dead

Posted on May 8, 2020
Cold calling and AI are a powerful combination

At this time, while we’re all on limited contact with people, cold calls might be appreciated and come back in style, especially when it’s done right. Everyone’s craving contact — yes, even introverts. The cold call just has to be done right.

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Marketing & Sales Beyond the Pandemic 101: Keep Building

Posted on April 25, 2020
Marketing and sales planning post COVID-19

Crisis management is for achieving some modicum of stability amidst incredibly choppy waters. When it has no end in sight, adjusting replaces managing. We accept this new environment we need to work in (we have no choice), so we need to think about ways we can prepare to face it with competence now and later on.

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