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Why EQ in Marketing & Sales Is More Important Than Ever

Posted on July 24, 2020
EQ in Marketing and Sales Still Matters

Emotional intelligence will and should always be present in sales and marketing, even more so with the implementation of artificial intelligence and martech. As long as we serve humans, we need human empathy to balance the AI biases and impersonality.

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The Art of Using-Persuasion-Angles In Marketing & Sales

Posted on July 14, 2020
Using persuasion angles in marketing and sales

Persuasion angles are nothing new, but they are important when considering how to craft personalized messaging for marketing and sales outreach.

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Optimizing Your Sales Pipeline During COVID-19

Posted on June 12, 2020
Optimizing Your Sales Pipeline During COVID-19

AI also traditionally relied on historical data to make predictions about the future. But we’re in a new world now; the past can only tell us about the past. Today’s AI and automation are equipped to start aggregating new data to begin to make accurate predictions/prescriptions.

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How marketing and sales AI can make your brand more human

Posted on June 5, 2020
AI in marketing and sales can make us more human

AI helps us collect, build, and act on, a huge bank of emotion-related data. And personalization — if it’s going to be effective — must invoke human emotion.

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Using AI to do business mid-crisis and beyond

Posted on May 15, 2020
Using AI to do business mid-crisis and beyond

The brands that are doing the best marketing/outreach right now in the time of COVID-19 are those that understand their target audience’s fear and struggle, not just right now with the world turned upside down, but all the time.

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Cold Calling is Not Dead

Posted on May 8, 2020
Cold calling and AI are a powerful combination

At this time, while we’re all on limited contact with people, cold calls might be appreciated and come back in style, especially when it’s done right. Everyone’s craving contact — yes, even introverts. The cold call just has to be done right.

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Marketing & Sales Beyond the Pandemic 101: Keep Building

Posted on April 25, 2020
Marketing and sales planning post COVID-19

Crisis management is for achieving some modicum of stability amidst incredibly choppy waters. When it has no end in sight, adjusting replaces managing. We accept this new environment we need to work in (we have no choice), so we need to think about ways we can prepare to face it with competence now and later on.

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