News And Press

Join Our Email List
Resources, industry news, and best practices
in Blog

Forget demographics: behavior segmentation is more effective

Posted on October 25, 2019
Segmentation is more effective than demographics.

Segmentation has always been key to successful marketing, but a lot of companies still don’t use it, and even when they do, they rely on demographic segmentation — age, gender, location — which is now outdated. Behavior segmentation is something we already experience as consumers. It’s new(ish), and it’s quickly replacing demographics as the essential […]

Read more