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Wrench.Ai integrates with Iterable to simplify the path to personalization.

Why We Built an App to Make Personalization Easier
January 3, 2019

Wrench.Ai and Iterable Simplify the Path to Personalization
January 3, 2019
Revisiting personas, because they matter more than ever.

Revisiting Personas: Why they matter in the age of personalization
March 30, 2020
Personally Identifiable Information (PII) 101

Personally Identifiable Information (PII) 101
March 23, 2020
The Rise of the Micro-Moment in Marketing

The rise of micro-moment: tiny moments, BIG impact
March 13, 2020
in Blog

Hyper-personalization: The fine line between impressive and invasive

Posted on December 20, 2019
Hyper-personalization can be a marketer's greatest asset, but don't be creepy.

People now expect hyper-personalization, but don’t want their privacy invaded. This is the privacy paradox.

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Dan Baird
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