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What is Wrench.AI, and how does it work?

Posted on December 17, 2020

We’ve developed a platform (it may be easier to think of it as a tool) that uses data science and artificial intelligence (AI) to deeply and quickly analyze data sets in order to generate valuable information that helps organizations develop more effective marketing and sales strategies they can scale. As former marketers ourselves, with a […]

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How do I get started?

Posted on December 17, 2020

Contact us at info@Wrench.AI. We’d like to understand your situation and how we can help. We’ll also need some insight on your tech stack so we can recommend the best way to gain access to your data. At this time we’ll also go over our privacy and security measures (read more about that by going […]

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Based on the data we provide, what are some specific “prescriptions” you can provide?

Posted on December 17, 2020

Below are just some of the outputs we can provide on your data, but keep in mind that some may require more data than others. We can also work with you to develop custom scores. Category Competency (pre-purchase data) Lead scores (post purchase data) Average spend Auto tag/populate segments Prescribe campaigns (position, channel, content) Per […]

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What is the “Adoption Curve”?

Posted on December 17, 2020

We categorize prospects into different segments, based on the likelihood of their interest in a new concept, technology, or product. We provide a dashboard so you can see how big some segments are compared to others, so you can identify where to spend your efforts. Additionally, we recommend marketing campaign suggestions for each segment, as […]

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What is the “Buyer’s Journey”?

Posted on December 17, 2020

This is the process all customers go through as they become aware of, evaluate, and purchase a new product or service. The journey is generally comprised of five(ish) steps: Awareness, Consideration, Preference, Decision, and Purchase. Not all of your prospects will start at the same step, so it’s important to tailor messaging for each stage. […]

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Why do you use personality profiling?

Posted on December 17, 2020

We use AI to analyze the semantic choices prospects and customers make in their social media profiles so we can make some predictions on their personalities using the “OCEAN model” (this isn’t magic, just math). The OCEAN model is also known as the “Big Five Traits of Personality,” a framework that includes five broad domains […]

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You recommend top line messaging—what do you mean by that?

Posted on December 17, 2020

Your top line messaging strategy is the most concise version of the communication points you can use to engage and convert prospects and cross-sell/upsell customers. You can use this messaging as a foundation for creating the marketing and sales assets you need for your targeted outreach efforts. While the assets themselves may vary (a datasheet […]

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Two-part question: What does my IT team need to do in order to get started on a project? Do you need a data download or do you use an API? Second, what does their initial involvement need to be versus when we move into full implementation?

Posted on December 17, 2020

The easiest thing to do is to provide a CSV expert from your CRM, which doesn’t usually require IT support. Second, we do support automating a data transfer through an API, and it’s ultimately more convenient. We can configure the API in 1-5 days (note: depending on your specific set-up this can require more days […]

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We use an inbound marketing and customer service tool, plus a customer relationship management (CRM) system to collect and manage data. Do you recommend we automate data transfers to the Wrench platform, and would we need a third-party integration to do so?

Posted on December 17, 2020

Making the decision on this comes down to how you acquire prospect data. If you have a lot of daily inbound leads and need immediate insights on them, or use a lot of custom fields, we recommend that you automate your data transfers to easily streamline the process. If you typically acquire lists in CSV […]

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How quickly can you generate results on our data?

Posted on December 17, 2020

Our standard webhook and delivery speed is just a few minutes, and we can deliver some data in <5 seconds. Contact us at info@wrench.ai for more information.

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