Why do you use personality profiling?

We use AI to analyze the semantic choices prospects and customers make in their social media profiles so we can make some predictions on their personalities using the “OCEAN model” (this isn’t magic, just math). The OCEAN model is also known as the “Big Five Traits of Personality,” a framework that includes five broad domains that define human personality and account for individual differences.

• Openness
• Conscientiousness
• Extraversion
• Agreeableness
• Neuroticism

We make informed assumptions on a prospect’s personality profile in order to gauge the most effective way to engage them in outreach efforts. By incorporating personality data in marketing and sales efforts you are more likely to spark interest and engagement.