Blog

2024 Predictions: What Lies Ahead for Automation, AI, & Your Professional Future

A Game-Changer in Email Marketing is Coming: Key Updates to Know

AI-Generated Content: Are You Seeing Results?

AI’s future impact on marketing will include a lot more personalization

Are You Using the Right Data?

Case Study: How Lead Scores Reduced Costs and Increased Sales

Case Study: Using AI for Segmentation and Personas

Case Study: Why We Built an App to Make Personalization Easier

Cold Calling is Not Dead

COVID-19 Marketing: Goodwill Marketing is the Current Brand Marketing

Get Inside Your Audience’s Head: Discovering Customer Affinities with AI

How AI-Based Lead Scores Increase Conversions and Revenue

How marketing and sales AI can make your brand more human

Keeping the balance against AI biases

Key Strategies for Amplifying B2B Demand Generation

Marketing & Sales Beyond the Pandemic 101: Keep Building

Marketing in the Time of COVID-19

Navigating New Email Standards: Your 2024 Readiness Checklist

New tech makes account based marketing more achievable

Optimizing Your Sales Pipeline During COVID-19

Our Approach to Combating Bias in AI Modeling

Personalized marketing is omnichannel marketing

Personally Identifiable Information (PII) 101

RE-POST: ARTIFICIAL INTELLIGENCE WILL ELIMINATE JOBS – AND CREATE THEM

Revisiting Personas: Why they matter in the age of personalization

Tailoring Your Marketing Message: Beyond One-Size-Fits-All

The Art of Using Persuasion Angles In Marketing & Sales

The Impact of AI in HR, Part 2: Try this approach for hiring or getting hired

The Impact of AI on HR, Part 1: Everyone is using a GPT to get hired

The Impact of AI on HR, part 3: Go beyond resumes to find the right people

The Impact of AI on HR, Part 4: Understand how to reward employees so they stick around

The Impact of AI on HR, Part 5: Why You Should Take a Chance on an Intern

The Impact of AI on HR, Part 6: How to Address Resistance to AI in Your Organization

The Power of Emotional Benefits in Your Communication

The rise of micro-moment: tiny moments, BIG impact

The Science of Match Scores: Predicting Customer Engagement

The shift toward guarding customer data will boost influencer marketing

This is a Good Time to Revisit Your Value Proposition

Transform Your Marketing with Personalization Based on Customer Preferences

Using AI to do business mid-crisis and beyond

Why Behavioral Segmentation Matters More Than Demographics

Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever

Wrench.ai & Rule27 Design Announce New AI Personalization App for Salesforce

Wrench.ai and Iterable Simplify the Path to Personalization

Wrench.ai Launches Creative Content AI: Content Generation for Marketing & Sales at Scale

Wrench.ai Partners with Marketing Leader Refuel Agency for Revolutionary AI-Driven Campaigns