Refuel Agency specializes in high-impact campaigns for niche communities, including U.S. military personnel and Hispanic audiences. As demand for precision targeting grew, generic AI models fell short. That’s when Refuel partnered with Wrench.ai to build custom, domain-specific AI agents that could drive personalization, automation, and insight—at scale.

The Challenge

Refuel Agency supports Fortune 500 clients with campaigns that require cultural fluency, audience nuance, and speed. Off-the-shelf generative AI like GPT offered speed but lacked precision—and often introduced inaccuracies that could undermine credibility.

Refuel needed a smarter, safer solution that could:

• Integrate proprietary research data

• Personalize interactions by audience

• Eliminate generic responses and AI “hallucinations”

• Automate workflows and improve decision-making

The Solution

Wrench.ai worked with Refuel to build two tailored AI agents:

• Gunnar — trained to support campaigns targeting U.S. military audiences

• Gabriela — focused on Hispanic market outreach

Both AI agents were built on Refuel’s proprietary Military Explorer™ and Hispanic Explorer™ datasets, allowing them to provide campaign-ready insights grounded in real audience behavior—not generic internet data.

These AI agents could:

• Deliver real-time answers during live client calls

• Automate market research and creative recommendations

• Streamline campaign strategy and audience segmentation

• Improve messaging with audience-specific lead scoring

“It’s not just about getting fast answers—it’s about accessing campaigns rooted in real data,” said Tim LeCroix, VP of Analytics at Refuel.

The Results

• Faster turnaround times and reduced production bottlenecks

• Real-time AI insights delivered live in client meetings

• Improved campaign personalization and mid-flight optimizations

• Increased engagement rates with audience-specific messaging

• Custom AI agents that are now central to Refuel’s campaign playbook

“Gunnar and Gabriela didn’t just help us scale—they changed the way we go to market.”
—Tim LeCroix, VP of Analytics, Refuel Agency

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