A Fortune Global 500 company—recognized as one of the world’s leading luxury automotive brands—wanted to deepen relationships with U.S. dealerships and accelerate post-pandemic growth. They partnered with a specialized agency group known for delivering brand-relevant audiences with precision across niche segments. Together, they built a custom AI-powered persona engine to streamline dealer messaging, drive engagement, and make communications more relevant, faster.

The Challenge

Like many brands in the post-COVID landscape, this global automaker was facing slowed dealer reactivation and inconsistent engagement across its retail footprint. Its network of dealerships—spanning diverse regions and personas—responded unevenly to one-size-fits-all communications.

The brand needed:

• A more personalized communication strategy to re-engage dealer partners

• A better understanding of what types of messaging moved different personas

• A system that could scale customized messaging without overloading internal teams

The Solution

Working with a niche-focused agency group known for combining full-service marketing with deep audience expertise, the brand implemented a custom AI persona segmentation model powered by Wrench.ai.

The system analyzed dealer behavior, preferences, and digital footprints to generate tailored persona profiles. Using these insights, the team deployed campaigns mapped to each persona’s decision-making style, values, and communication preferences.

Key capabilities included:

• AI-driven persona classification of dealership decision-makers

• Targeted messaging and campaign variants tailored to 6 distinct personas

• Predictive analysis on which dealers were most likely to engage next

• Ongoing learning to refine messaging based on campaign outcomes

The Results

• Dealer reactivation rates improved 3X in key markets

• Engagement with email and direct outreach increased by 38%

• Personas became the core of future campaign planning

• Internal teams saved hours weekly by reducing manual segmentation

• Personalized messaging became the new go-to strategy for dealer engagement

“This wasn’t about more outreach—it was about smarter outreach. Now we understand who we’re talking to, and how to move them.”
—Senior Program Director, Automotive Client

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