Refuel Agency is a leading performance marketing agency known for scaling results across complex, multi-platform campaigns. As their client base and media mix expanded, so did their data complexity. To stay ahead, they needed a smarter way to connect creative decisions with campaign performance—at scale.

The Challenge

Refuel Agency was awash in data—but stuck in silos when it came to social media. With over 12 paid media platforms (including Meta, Instagram, Facebook, Amazon Ads, and Bing), the team needed a more unified way to connect creative performance to campaign outcomes.

Despite dedicating a team to work on a solution for over a year, they still sought an approach that aligned media performance with creative variables in a single source of truth.

The Solution

Refuel partnered with Wrench.ai to build a real-time Media Optimization Intelligence Hub—a centralized platform blending creative attributes with cross-channel campaign data.

Key Innovations

• Integrated 13 PPC platforms into one normalized, queryable database

• Mapped creative elements (headlines, visuals, formats) to performance outcomes

• Used AI agents to run real-time SWOT analysis at the campaign level

• Enabled bidirectional learning, improving outcomes across campaigns

"The power isn’t just in seeing the data—it’s in seeing everything at once."
—Timothy LeCroix, VP, Digital Media Analytics, Refuel Agency

The Results

• 2 months to deploy (vs. 2 years of internal attempts)

• Unified creative + campaign data across 12+ platforms

• Eliminated data silos that hampered collaboration

• Activated AI alerts for real-time optimization

• Achieved 200% ROI, projected to exceed 500% with further automation

“Wrench.ai fixed the issue in two months. We reduced internal friction, and now we make smarter creative decisions, and the AI just keeps getting smarter.”

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