Do you use quantitative data only, or do you also include qualitative data?
Both quantitative and qualitative data are used in analysis to gain comprehensive customer insights, combining hard statistics with understanding of customer behaviors and motivations for more effective engagement.
Answer:
We use both quantitative and qualitative data in our analysis to provide a complete picture of customer insights. This combined approach helps us understand not just the statistics, but also the human factors driving customer behavior.
A few more details:
Quantitative Data: This encompasses hard numbers and statistics, such as sales figures or survey results, which allow us to identify trends.
Qualitative Data: This includes insights about customer behaviors and motivations that can’t easily be measured, enabling us to better comprehend their thoughts and feelings.
Employing both types of data aids us in answering more nuanced questions about what resonates with your audience and how we can connect with them more effectively.