Answer:

Using the integration between Wrench.ai and HubSpot will enhance your ability to understand and communicate with your contacts better.

To integrate your HubSpot account with Wrench.ai, follow these steps:

1. Find "Data Sources": Log into your HubSpot and locate the "Data Sources" section in the menu. This is where you can connect different data sources.

2. Follow the Steps Provided: Select HubSpot as your source, and simply follow the on-screen instructions. You won't need any technical expertise for this.

3. Understand Data Extraction: The integration will pull data from HubSpot, enhance it using Wrench.ai’s insights, and send it back to your HubSpot account.

4. Check New Data Columns: Your HubSpot account will automatically add new columns from Wrench.ai’s enriched data.

5. Access Wrench Data: To see this data, go to a contact in HubSpot and click "View All Properties." Look for the "Wrench Data" section.

6. Use New Information: Utilize the new columns to gather specific insights such as personality traits and scores, which can help you personalize your communication.

7. Organize and Customize: Sort your contacts based on the data you've retrieved, creating personalized views that align with your outreach style.

8. Make Communication Efficient: With Wrench.ai data, preparing for calls will be quick and easy, allowing you to tailor your interactions.

9. Explore Custom Views: Take advantage of creating custom views that suit your method of communication, making your approach to leads and prospects more effective.