How do I understand the scores generated from my data?
Scores range from 0 to 100; in B2B, scores above 60 indicate familiarity with the industry, while above 80 suggest readiness for direct outreach. In B2C, scores above 40 indicate valuable leads likely to engage positively. Use these scores to enhance targeting in marketing efforts.
Answer:
Scores are created from your data on a scale of 0 to 100. Here's what you need to know.
In B2B (Business to Business): A score above 60 suggests that the audience is familiar with the industry. If the score exceeds 80, it indicates that these individuals are good candidates for direct communication, as they're likely to respond positively to outreach.
In B2C (Business to Consumer): Since B2C products can be similar to commodities, a score above 40 signifies these leads are valuable and likely to be receptive.
Using these scores effectively can help you target your marketing efforts and increase your chances of engagement.