Laggards
Data Driven AI Segmentation
No indications of enthusiasm for this brand or brand category, and will likely take more resources to convert.The individuals in this segment require convincing and are generally followers as products mature. They adopt a new technology due to peer pressure. They aren't excited about the product, and usually will need a blend of discounts, education, and proof of concept from the groups that came before them.
In the context of artificial intelligence and specifically regarding wrench.AI, "laggards" refers to individuals or segments of the market that are slow to adopt new technologies or innovations. These users typically show little enthusiasm for new products and require substantial convincing to make a purchase. In AI applications, laggards may be hesitant to utilize AI-driven tools and platforms like wrench.AI until they see proven results or gains from early adopters. They often need additional incentives such as discounts, thorough education on the technology, and demonstrations of efficacy before they will consider integrating such solutions into their workflows.