New Features and Enhancements

This update focuses on making agent interactions more transparent and effective, while ensuring the content generated during conversations meets the highest quality standards.

New Agent: Insight Architect

• Added a specialized global agent focused on generating meta-measures

• Archi helps create strategic descriptions of brands, products, roles, and audiences

• Designed specifically for creating embedding-ready content that improves targeting and personalization*

More Transparent Agent Processing

• During chats, users will now see clearer step updates like "Finding relevant answers on the internet" while agents work

• Improved visibility into each stage of the agent's thought process

Enhanced Agent Responses

• Final responses now include better context about the tools agents used to answer questions

• Agents now provide more comprehensive summaries of their research

Improved Tool Planning & Execution

• Agents now provide better reasoning when planning which tools to use

• Enhanced chronological insights into how tools work together to solve requests

Better Memory Management

• Agents now use optimal memory strategies to remember the most relevant parts of conversations

• Improved context retention means more consistent and personalized responses

Campaign Content Quality

• Added a dedicated campaign validator to evaluate generated content against quality standards

• Improved schema instructions ensure campaigns are specific and actionable

• Better personalization through enhanced memory injection and context awareness

• Enhanced prompts for generating campaigns that are more relevant to users' specific needs

• Clearer guidance for creating high-quality meta-measures that drive meaningful results

Benefits To Users

• See What Agents Are Doing: More informative updates while agents work on queries

• More Relevant Responses: Enhanced memory management means responses better incorporate previous context

• Higher Quality Content: Validated campaigns ensure all content meets quality standards

• More Coherent Conversations: Agents better understand the flow of requests and previous context

• Personalized Campaigns: More contextually relevant campaign generation based on user information

• Strategic Meta-Measures: Better structured, embedding-ready content that aligns with business goals