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Definition:
An affinity score is a metric that assesses the degree of similarity between a brand and customers, enabling marketers to identify prospects who align closely with a brand’s values and messaging. By using this score, marketers can prioritize their efforts and resources by targeting high-affinity prospects to increase the likelihood of engagement and conversion, resulting in more effective sales and marketing strategies.
An affinity score is a metric used by marketers to assess the similarity between a brand and customers. It helps identify prospects who align closely with a brand's values and messaging, allowing marketers to prioritize their efforts and resources for more effective sales and marketing strategies.