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Blog

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Transform your job application process by moving away from generic cover letters to personalized links that showcase relevant projects, encouraging true engagement and critical insights from hiring managers.
Transform your job application process by moving away from generic cover letters to personalized links that showcase relevant projects, encouraging true engagement and critical insights from hiring managers.
The Impact of AI in HR, Part 2: Try this approach for hiring or getting hired
The Impact of AI in HR, Part 2: Try this approach for hiring or getting hired

The Impact of AI in HR, Part 2: Try this approach for hiring or getting hired

The Impact of AI in HR, Part 2: Try this approach for hiring or getting hired

Mar 27, 2024

Mar 27, 2024

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When implementing an AI tool in your org, create a focus group to help deal with resistance.
When implementing an AI tool in your org, create a focus group to help deal with resistance.
The Impact of AI on HR, Part 6: How to Address Resistance to AI in Your Organization
The Impact of AI on HR, Part 6: How to Address Resistance to AI in Your Organization

The Impact of AI on HR, Part 6: How to Address Resistance to AI in Your Organization

The Impact of AI on HR, Part 6: How to Address Resistance to AI in Your Organization

Apr 2, 2024

Apr 2, 2024

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Interns represent an increasingly overlooked resource, and as AI continues to transform hiring processes, organizations must leverage their potential to enhance Human Resource strategies.
Interns represent an increasingly overlooked resource, and as AI continues to transform hiring processes, organizations must leverage their potential to enhance Human Resource strategies.
The Impact of AI on HR, Part 5: Why You Should Take a Chance on an Intern
The Impact of AI on HR, Part 5: Why You Should Take a Chance on an Intern

The Impact of AI on HR, Part 5: Why You Should Take a Chance on an Intern

The Impact of AI on HR, Part 5: Why You Should Take a Chance on an Intern

Mar 1, 2024

Mar 1, 2024

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The impact of AI on Human Resources: Rewarding employees so they stick around.
The impact of AI on Human Resources: Rewarding employees so they stick around.
The Impact of AI on HR, Part 4: Understand how to reward employees so they stick around
The Impact of AI on HR, Part 4: Understand how to reward employees so they stick around

The Impact of AI on HR, Part 4: Understand how to reward employees so they stick around

The Impact of AI on HR, Part 4: Understand how to reward employees so they stick around

Mar 30, 2024

Mar 30, 2024

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A huge opportunity for AI and HR is using data on peoples’ communication styles to identify the right roles for the right people.
A huge opportunity for AI and HR is using data on peoples’ communication styles to identify the right roles for the right people.
The Impact of AI on HR, part 3: Go beyond resumes to find the right people
The Impact of AI on HR, part 3: Go beyond resumes to find the right people

The Impact of AI on HR, part 3: Go beyond resumes to find the right people

The Impact of AI on HR, part 3: Go beyond resumes to find the right people

Mar 28, 2024

Mar 28, 2024

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As artificial intelligence continues to reshape marketing strategies, we anticipate a wave of personalized campaigns that leverage rich data insights, transforming how brands connect with users today and in the future.
As artificial intelligence continues to reshape marketing strategies, we anticipate a wave of personalized campaigns that leverage rich data insights, transforming how brands connect with users today and in the future.
AI’s future impact on marketing will include a lot more personalization
AI’s future impact on marketing will include a lot more personalization

AI’s future impact on marketing will include a lot more personalization

AI’s future impact on marketing will include a lot more personalization

Mar 22, 2024

Mar 22, 2024

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As companies confront the pervasive issue of bias in AI models, understanding how biases affect decision-making and taking transparent, ethical steps to address them becomes crucial for enhancing fairness and effectiveness in customer relations and operational practices.
As companies confront the pervasive issue of bias in AI models, understanding how biases affect decision-making and taking transparent, ethical steps to address them becomes crucial for enhancing fairness and effectiveness in customer relations and operational practices.
Our Approach to Combating Bias in AI Modeling
Our Approach to Combating Bias in AI Modeling

Our Approach to Combating Bias in AI Modeling

Our Approach to Combating Bias in AI Modeling

Mar 8, 2024

Mar 8, 2024

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Emphasizing the enduring impact of emotional connections in communication, this blog echoes Maya Angelou's sentiment that while words and actions may fade from memory, how we make others feel remains unforgettable, prompting a shift towards emotionally-driven messaging in marketing and sales.
Emphasizing the enduring impact of emotional connections in communication, this blog echoes Maya Angelou's sentiment that while words and actions may fade from memory, how we make others feel remains unforgettable, prompting a shift towards emotionally-driven messaging in marketing and sales.
The Power of Emotional Benefits in Your Communication
The Power of Emotional Benefits in Your Communication

The Power of Emotional Benefits in Your Communication

The Power of Emotional Benefits in Your Communication

Jan 26, 2024

Jan 26, 2024

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Wrench.ai’s transformative journey began in 2017 as a marketing agency, evolving into an AI-driven platform aimed at making marketing and sales processes effortless and personalized through innovative technology and a deep understanding of customer insights.
Wrench.ai’s transformative journey began in 2017 as a marketing agency, evolving into an AI-driven platform aimed at making marketing and sales processes effortless and personalized through innovative technology and a deep understanding of customer insights.
Case Study: Why We Built an App to Make Personalization Easier
Case Study: Why We Built an App to Make Personalization Easier

Case Study: Why We Built an App to Make Personalization Easier

Case Study: Why We Built an App to Make Personalization Easier

Jan 3, 2019

Jan 3, 2019

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Case Study

Today, Wrench.AI proudly announces its strategic integration with Iterable, empowering marketers to harness AI-enabled insights for personalized engagement, enhanced customer experiences, and streamlined marketing protocols across platforms.
Today, Wrench.AI proudly announces its strategic integration with Iterable, empowering marketers to harness AI-enabled insights for personalized engagement, enhanced customer experiences, and streamlined marketing protocols across platforms.
Wrench.ai and Iterable Simplify the Path to Personalization
Wrench.ai and Iterable Simplify the Path to Personalization

Wrench.ai and Iterable Simplify the Path to Personalization

Wrench.ai and Iterable Simplify the Path to Personalization

Jan 3, 2019

Jan 3, 2019

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News

AI is disrupting HR and the hiring process. But using a GPT has its limitations.
AI is disrupting HR and the hiring process. But using a GPT has its limitations.
The Impact of AI on HR, Part 1: Everyone is using a GPT to get hired
The Impact of AI on HR, Part 1: Everyone is using a GPT to get hired

The Impact of AI on HR, Part 1: Everyone is using a GPT to get hired

The Impact of AI on HR, Part 1: Everyone is using a GPT to get hired

Mar 26, 2024

Mar 26, 2024

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Transform your marketing with personalization and customer preferences.
Transform your marketing with personalization and customer preferences.
Transform Your Marketing with Personalization Based on Customer Preferences
Transform Your Marketing with Personalization Based on Customer Preferences

Transform Your Marketing with Personalization Based on Customer Preferences

Transform Your Marketing with Personalization Based on Customer Preferences

Jan 29, 2024

Jan 29, 2024

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Highlighting a common mistake that even billion-dollar companies make, this blog emphasizes the importance of tailored messaging over a one-size-fits-all approach and encourages developing an ‘inner circle’ to get genuine feedback for more effective communication.
Highlighting a common mistake that even billion-dollar companies make, this blog emphasizes the importance of tailored messaging over a one-size-fits-all approach and encourages developing an ‘inner circle’ to get genuine feedback for more effective communication.
Tailoring Your Marketing Message: Beyond One-Size-Fits-All
Tailoring Your Marketing Message: Beyond One-Size-Fits-All

Tailoring Your Marketing Message: Beyond One-Size-Fits-All

Tailoring Your Marketing Message: Beyond One-Size-Fits-All

Jan 13, 2024

Jan 13, 2024

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The future of work is coming with autonomous SDRs, AI layoffs, and more.
The future of work is coming with autonomous SDRs, AI layoffs, and more.
2024 Predictions: What Lies Ahead for Automation, AI, & Your Professional Future
2024 Predictions: What Lies Ahead for Automation, AI, & Your Professional Future

2024 Predictions: What Lies Ahead for Automation, AI, & Your Professional Future

2024 Predictions: What Lies Ahead for Automation, AI, & Your Professional Future

Dec 12, 2023

Dec 12, 2023

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An executive is reviewing a dashboard of an increase in leads due to smarter B2B demand gen tactics.
An executive is reviewing a dashboard of an increase in leads due to smarter B2B demand gen tactics.
Key Strategies for Amplifying B2B Demand Generation
Key Strategies for Amplifying B2B Demand Generation

Key Strategies for Amplifying B2B Demand Generation

Key Strategies for Amplifying B2B Demand Generation

Dec 6, 2023

Dec 6, 2023

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Discover key steps to comply with Gmail and Yahoo's 2024 email rules. Learn how to adapt your bulk email strategy for successful email compliance.
Discover key steps to comply with Gmail and Yahoo's 2024 email rules. Learn how to adapt your bulk email strategy for successful email compliance.
Navigating New Email Standards: Your 2024 Readiness Checklist
Navigating New Email Standards: Your 2024 Readiness Checklist

Navigating New Email Standards: Your 2024 Readiness Checklist

Navigating New Email Standards: Your 2024 Readiness Checklist

Dec 1, 2023

Dec 1, 2023

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As new spam regulations come into effect in 2024, Gmail and Yahoo's emphasis on email authentication and user-friendly unsubscribe options will compel marketers to adopt more transparent and effective email outreach strategies, enhancing customer engagement while safeguarding inboxes.
As new spam regulations come into effect in 2024, Gmail and Yahoo's emphasis on email authentication and user-friendly unsubscribe options will compel marketers to adopt more transparent and effective email outreach strategies, enhancing customer engagement while safeguarding inboxes.
A Game-Changer in Email Marketing is Coming: Key Updates to Know
A Game-Changer in Email Marketing is Coming: Key Updates to Know

A Game-Changer in Email Marketing is Coming: Key Updates to Know

A Game-Changer in Email Marketing is Coming: Key Updates to Know

Dec 1, 2023

Dec 1, 2023

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Wrench.ai introduces the AI Virtual Assistant for Salesforce users, combining AI technology with CRM data to automate and enhance customer engagement strategies, featuring tools for data enhancement, outreach recommendations, and simplified research to improve personalization and productivity.
Wrench.ai introduces the AI Virtual Assistant for Salesforce users, combining AI technology with CRM data to automate and enhance customer engagement strategies, featuring tools for data enhancement, outreach recommendations, and simplified research to improve personalization and productivity.
Wrench.ai & Rule27 Design Announce New AI Personalization App for Salesforce
Wrench.ai & Rule27 Design Announce New AI Personalization App for Salesforce

Wrench.ai & Rule27 Design Announce New AI Personalization App for Salesforce

Wrench.ai & Rule27 Design Announce New AI Personalization App for Salesforce

Nov 10, 2023

Nov 10, 2023

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Wrench.ai proudly announces its collaboration with Refuel Agency to revolutionize AI-driven marketing solutions, blending innovative technology with strategic expertise for hyper-personalized and impactful campaigns that connect deeply with various audiences.
Wrench.ai proudly announces its collaboration with Refuel Agency to revolutionize AI-driven marketing solutions, blending innovative technology with strategic expertise for hyper-personalized and impactful campaigns that connect deeply with various audiences.
Wrench.ai Partners with Marketing Leader Refuel Agency for Revolutionary AI-Driven Campaigns
Wrench.ai Partners with Marketing Leader Refuel Agency for Revolutionary AI-Driven Campaigns

Wrench.ai Partners with Marketing Leader Refuel Agency for Revolutionary AI-Driven Campaigns

Wrench.ai Partners with Marketing Leader Refuel Agency for Revolutionary AI-Driven Campaigns

Nov 8, 2023

Nov 8, 2023

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In a competitive marketing environment, affinity scoring leverages AI to quantify the connection between brands and customers, enabling businesses to craft hyper-relevant messaging that enhances engagement and improves conversion rates.
In a competitive marketing environment, affinity scoring leverages AI to quantify the connection between brands and customers, enabling businesses to craft hyper-relevant messaging that enhances engagement and improves conversion rates.
Get Inside Your Audience’s Head: Discovering Customer Affinities with AI
Get Inside Your Audience’s Head: Discovering Customer Affinities with AI

Get Inside Your Audience’s Head: Discovering Customer Affinities with AI

Get Inside Your Audience’s Head: Discovering Customer Affinities with AI

Jul 28, 2023

Jul 28, 2023

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As we navigate the complexities of AI's growing influence in the business sector, this article revisits the potential of artificial intelligence to facilitate transformative organizational changes while addressing the critical questions on job displacement and the need for deeper integration of technology and human skill.
As we navigate the complexities of AI's growing influence in the business sector, this article revisits the potential of artificial intelligence to facilitate transformative organizational changes while addressing the critical questions on job displacement and the need for deeper integration of technology and human skill.
RE-POST: ARTIFICIAL INTELLIGENCE WILL ELIMINATE JOBS – AND CREATE THEM
RE-POST: ARTIFICIAL INTELLIGENCE WILL ELIMINATE JOBS – AND CREATE THEM

RE-POST: ARTIFICIAL INTELLIGENCE WILL ELIMINATE JOBS – AND CREATE THEM

RE-POST: ARTIFICIAL INTELLIGENCE WILL ELIMINATE JOBS – AND CREATE THEM

May 12, 2023

May 12, 2023

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Behavior-based data will help you connect with your audience, predict their needs, and help you to sell more.
Behavior-based data will help you connect with your audience, predict their needs, and help you to sell more.
Are You Using the Right Data?
Are You Using the Right Data?

Are You Using the Right Data?

Are You Using the Right Data?

May 4, 2023

May 4, 2023

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In a rapidly evolving marketing landscape, the effectiveness of behavioral segmentation eclipses traditional demographics, empowering organizations with automated tools to gather and leverage deep insights for increased engagement and conversion.
In a rapidly evolving marketing landscape, the effectiveness of behavioral segmentation eclipses traditional demographics, empowering organizations with automated tools to gather and leverage deep insights for increased engagement and conversion.
Why Behavioral Segmentation Matters More Than Demographics
Why Behavioral Segmentation Matters More Than Demographics

Why Behavioral Segmentation Matters More Than Demographics

Why Behavioral Segmentation Matters More Than Demographics

Apr 27, 2023

Apr 27, 2023

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Match scores can help identify customers and prospects in marketing and sales efforts.
Match scores can help identify customers and prospects in marketing and sales efforts.
The Science of Match Scores: Predicting Customer Engagement
The Science of Match Scores: Predicting Customer Engagement

The Science of Match Scores: Predicting Customer Engagement

The Science of Match Scores: Predicting Customer Engagement

Apr 18, 2023

Apr 18, 2023

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AI-generated content can be efficient, but it also needs to be effective.
AI-generated content can be efficient, but it also needs to be effective.
AI-Generated Content: Are You Seeing Results?
AI-Generated Content: Are You Seeing Results?

AI-Generated Content: Are You Seeing Results?

AI-Generated Content: Are You Seeing Results?

Apr 11, 2023

Apr 11, 2023

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Leveraging lead scores to enhance customer segmentation, this blog underscores the importance of data-driven insights in identifying and targeting ideal customers, ultimately driving higher engagement and conversion rates.
Leveraging lead scores to enhance customer segmentation, this blog underscores the importance of data-driven insights in identifying and targeting ideal customers, ultimately driving higher engagement and conversion rates.
How AI-Based Lead Scores Increase Conversions and Revenue
How AI-Based Lead Scores Increase Conversions and Revenue

How AI-Based Lead Scores Increase Conversions and Revenue

How AI-Based Lead Scores Increase Conversions and Revenue

Apr 5, 2023

Apr 5, 2023

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Wrench.AI unveils its Creative Content AI tool, designed to revolutionize personalized content generation by automating customer audience research, enriching databases, and streamlining campaign strategies to enhance marketing effectiveness across the buyer’s journey.
Wrench.AI unveils its Creative Content AI tool, designed to revolutionize personalized content generation by automating customer audience research, enriching databases, and streamlining campaign strategies to enhance marketing effectiveness across the buyer’s journey.
Wrench.ai Launches Creative Content AI: Content Generation for Marketing & Sales at Scale
Wrench.ai Launches Creative Content AI: Content Generation for Marketing & Sales at Scale

Wrench.ai Launches Creative Content AI: Content Generation for Marketing & Sales at Scale

Wrench.ai Launches Creative Content AI: Content Generation for Marketing & Sales at Scale

Mar 30, 2023

Mar 30, 2023

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Exploring the fundamental distinctions between segments as homogeneous groups and personas as relatable characters, this blog emphasizes how understanding these differences empowers marketers to target their strategies more effectively, enhancing customer engagement and driving conversions.
Exploring the fundamental distinctions between segments as homogeneous groups and personas as relatable characters, this blog emphasizes how understanding these differences empowers marketers to target their strategies more effectively, enhancing customer engagement and driving conversions.
Case Study: Using AI for Segmentation and Personas
Case Study: Using AI for Segmentation and Personas

Case Study: Using AI for Segmentation and Personas

Case Study: Using AI for Segmentation and Personas

Oct 7, 2022

Oct 7, 2022

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Case Study

Lead scoring enhances marketing efficiency by providing a data-driven ranking of customer prospects based on their likelihood to purchase, enabling sales teams to prioritize efforts and reduce conversion costs.
Lead scoring enhances marketing efficiency by providing a data-driven ranking of customer prospects based on their likelihood to purchase, enabling sales teams to prioritize efforts and reduce conversion costs.
Case Study: How Lead Scores Reduced Costs and Increased Sales
Case Study: How Lead Scores Reduced Costs and Increased Sales

Case Study: How Lead Scores Reduced Costs and Increased Sales

Case Study: How Lead Scores Reduced Costs and Increased Sales

Aug 31, 2022

Aug 31, 2022

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Case Study

Emphasizing emotional intelligence enhances marketing while utilizing AI tools.
Emphasizing emotional intelligence enhances marketing while utilizing AI tools.
Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever
Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever

Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever

Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever

Jul 24, 2020

Jul 24, 2020

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Understanding and using persuasion angles like FOMO can enhance personalized marketing messages’ effectiveness.
Understanding and using persuasion angles like FOMO can enhance personalized marketing messages’ effectiveness.
The Art of Using Persuasion Angles In Marketing & Sales
The Art of Using Persuasion Angles In Marketing & Sales

The Art of Using Persuasion Angles In Marketing & Sales

The Art of Using Persuasion Angles In Marketing & Sales

Jul 14, 2020

Jul 14, 2020

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AI-powered strategies can optimize sales pipelines amid disruptions and varying buyer behaviors during crises.
AI-powered strategies can optimize sales pipelines amid disruptions and varying buyer behaviors during crises.
Optimizing Your Sales Pipeline During COVID-19
Optimizing Your Sales Pipeline During COVID-19

Optimizing Your Sales Pipeline During COVID-19

Optimizing Your Sales Pipeline During COVID-19

Mar 12, 2020

Mar 12, 2020

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AI in marketing and sales can make us more human
AI in marketing and sales can make us more human
How marketing and sales AI can make your brand more human
How marketing and sales AI can make your brand more human

How marketing and sales AI can make your brand more human

How marketing and sales AI can make your brand more human

Jun 5, 2020

Jun 5, 2020

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A crisis is a good time for marketing and sales to revisit a value proposition.
A crisis is a good time for marketing and sales to revisit a value proposition.
This is a Good Time to Revisit Your Value Proposition
This is a Good Time to Revisit Your Value Proposition

This is a Good Time to Revisit Your Value Proposition

This is a Good Time to Revisit Your Value Proposition

May 22, 2020

May 22, 2020

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 Using AI to do business mid-crisis and beyond.
 Using AI to do business mid-crisis and beyond.
Using AI to do business mid-crisis and beyond
Using AI to do business mid-crisis and beyond

Using AI to do business mid-crisis and beyond

Using AI to do business mid-crisis and beyond

May 15, 2020

May 15, 2020

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Cold calling and AI are a powerful combination.
Cold calling and AI are a powerful combination.
Cold Calling is Not Dead
Cold Calling is Not Dead

Cold Calling is Not Dead

Cold Calling is Not Dead

May 8, 2020

May 8, 2020

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AI can be biased, which is why it needs humans to teach it best practices.
AI can be biased, which is why it needs humans to teach it best practices.
Keeping the balance against AI biases
Keeping the balance against AI biases

Keeping the balance against AI biases

Keeping the balance against AI biases

May 1, 2020

May 1, 2020

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Adjusting marketing strategies to fit the evolving needs of customers in a changing world.
Adjusting marketing strategies to fit the evolving needs of customers in a changing world.
Marketing & Sales Beyond the Pandemic 101: Keep Building
Marketing & Sales Beyond the Pandemic 101: Keep Building

Marketing & Sales Beyond the Pandemic 101: Keep Building

Marketing & Sales Beyond the Pandemic 101: Keep Building

Apr 25, 2020

Apr 25, 2020

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Adapting marketing strategies in response to changing priorities and heightened consumer empathy during crises.
Adapting marketing strategies in response to changing priorities and heightened consumer empathy during crises.
COVID-19 Marketing: Goodwill Marketing is the Current Brand Marketing
COVID-19 Marketing: Goodwill Marketing is the Current Brand Marketing

COVID-19 Marketing: Goodwill Marketing is the Current Brand Marketing

COVID-19 Marketing: Goodwill Marketing is the Current Brand Marketing

Apr 18, 2020

Apr 18, 2020

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Marketing strategies must adapt to changing priorities and consumer needs in a post-COVID world.
Marketing strategies must adapt to changing priorities and consumer needs in a post-COVID world.
Marketing in the Time of COVID-19
Marketing in the Time of COVID-19

Marketing in the Time of COVID-19

Marketing in the Time of COVID-19

Apr 3, 2020

Apr 3, 2020

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Revisiting personas, because they matter more than ever.
Revisiting personas, because they matter more than ever.
Revisiting Personas: Why they matter in the age of personalization
Revisiting Personas: Why they matter in the age of personalization

Revisiting Personas: Why they matter in the age of personalization

Revisiting Personas: Why they matter in the age of personalization

Mar 18, 2020

Mar 18, 2020

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Understanding personally identifiable information (PII) is essential for effective and ethical marketing practices.
Understanding personally identifiable information (PII) is essential for effective and ethical marketing practices.
Personally Identifiable Information (PII) 101
Personally Identifiable Information (PII) 101

Personally Identifiable Information (PII) 101

Personally Identifiable Information (PII) 101

Mar 15, 2020

Mar 15, 2020

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The Rise of the Micro-Moment in Marketing.
The Rise of the Micro-Moment in Marketing.
The rise of micro-moment: tiny moments, BIG impact
The rise of micro-moment: tiny moments, BIG impact

The rise of micro-moment: tiny moments, BIG impact

The rise of micro-moment: tiny moments, BIG impact

Mar 13, 2020

Mar 13, 2020

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Personalized marketing is omnichannel marketing.
Personalized marketing is omnichannel marketing.
Personalized marketing is omnichannel marketing
Personalized marketing is omnichannel marketing

Personalized marketing is omnichannel marketing

Personalized marketing is omnichannel marketing

Mar 8, 2020

Mar 8, 2020

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Effective personalized marketing ensures brands engage customers seamlessly across all online and offline channels.
Effective personalized marketing ensures brands engage customers seamlessly across all online and offline channels.
The shift toward guarding customer data will boost influencer marketing
The shift toward guarding customer data will boost influencer marketing

The shift toward guarding customer data will boost influencer marketing

The shift toward guarding customer data will boost influencer marketing

Feb 29, 2020

Feb 29, 2020

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How to plan for the future of marketing.
How to plan for the future of marketing.
New tech makes account based marketing more achievable
New tech makes account based marketing more achievable

New tech makes account based marketing more achievable

New tech makes account based marketing more achievable

Feb 23, 2020

Feb 23, 2020

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Data-driven A.I. personalization driving acquisition, growth, and engagement.

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Hours: Mon-Fri 9:00AM - 5:00PM

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Data-driven A.I. personalization driving acquisition, growth, and engagement.

Contact us for consultation

Get In Touch

Hours: Mon-Fri 9:00AM - 5:00PM

© All Rights Reserved.

Data-driven A.I. personalization driving acquisition, growth, and engagement.

Contact us for consultation

Get In Touch

Hours: Mon-Fri 9:00AM - 5:00PM

© All Rights Reserved.

Data-driven A.I. personalization driving acquisition, growth, and engagement.

Contact us for consultation

Get In Touch

Hours: Mon-Fri 9:00AM - 5:00PM

© All Rights Reserved.