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Definition:
The buyer's journey is a framework that maps out the stages a prospective customer typically experiences, including awareness, consideration, and decision, as they progress through the process of researching, evaluating, and ultimately making a purchase. Understanding the buyer's journey helps businesses tailor their marketing and sales strategies to effectively engage and support customers at each stage, leading to improved customer experiences and higher conversion rates.
The buyer's journey is a framework that outlines the stages a prospective customer goes through, from awareness to decision, in the process of researching and making a purchase. Understanding this journey helps businesses optimize their marketing and sales strategies for better customer engagement and higher conversion rates.