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When we create scores based on your data, they will be in a range of 0 to 100. Let’s take a lead score as an example, and that you want to identify a segment in your target audience that is likely to purchase a new product you’re getting ready to launch. Here are numbers to keep in mind:
In B2B, a score above 60 indicates high industry awareness, which means if you use common industry jargon in your messaging, recipients will probably know what you’re talking about and are more likely to recognize the value you’re offering. If members of your target audience score an 80 or higher, these are people you may want to reach out to and speak with directly rather than communicate through email or text, because they are likely to respond positively to your pitch and want to take the next step.
In B2C, the products and services you are offering may be, or are similar to, commodities like insurance or apparel. In this case, it can be harder to highlight the differentiation between your brand and competitor products. This is why leads that score above 40 can be considered high.
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Still Need Help?
Scores created from data range from 0 to 100, with a score above 60 in B2B indicating high industry awareness and a score above 80 suggesting direct outreach. In B2C, scores above 40 are considered high due to the difficulty in differentiating products. For further information, users can refer to the Wrench.ai scoring page or contact support for assistance.