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The beauty of the Wrench platform is that we use a method that allows us to describe prospect and customer preferences in great detail, but without having to characteristics, traits, or social profiles that would link directly to them. This means we can anonymize all your contacts, and submit queries that ensure any generated content is relevant to your audience, without overstepping anyone’s privacy (we appreciate good manners). You’ll notice that the content we generate does not identify the recipient; the messaging will say “Dear Recipient” rather than a contact’s real name. It’s all due to our automatic anonymization.
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The Wrench platform protects privacy by anonymizing contacts and avoiding the use of identifiable traits in generated content, ensuring that communications remain respectful and relevant without revealing personal information. Content is addressed generically, such as "Dear Recipient," to maintain anonymity.