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Definition:
Influencers are individuals who possess a high degree of credibility, expertise, or social status, and their recommendations and endorsements carry weight in shaping the perceptions and actions of others. They can accelerate the adoption process by spreading awareness, generating interest, and validating the value and benefits of a new product or technology.
Influencers are credible individuals whose recommendations significantly shape perceptions and actions, aiding in the adoption of new products or technologies by spreading awareness and validating their value.