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To Maximize ROI:
Our principles and learnings:
Minimize cash burn by following the rollout guide. Too many people are inclined to upload everything first, “just to see if it works”. We assure you it does. Spend more time making sure that you understand what should go into your tests and would be useful when coming back to you.
The more the client participates in the solution, the better the ROI.
Change is hard.
To maximize ROI with AI, iterate as you go, check the numbers first, utilize Omni Channel capabilities, bring your own data and insights, share strategies across teams, and involve multiple channels and teams. Follow the rollout guide to minimize cash burn, involve the client for better ROI, embrace change, incentivize adoption, and expect hiccups.