How many contacts do I need? Is X too low?
It makes the persona report more likely to have gaps, but you can still summarize the overall population, and personas become less important to small-audience B2B clients, (they’re more interested in the line by line, person by person recommendations they’d use in “high-touch” scenarios.
- Min = 500, “Sweet Spot” in B2C = 10K
- 1K is not uncommon in a B2B situation, but there should be a lot of first-party data in that CRM to mitigate the risk of a lower hit rate.
- We can return insights on as little as a single person, it just doesn’t lend itself to a personas report.
Best Practices / what to do if your list is too small:
Just customers? don’t forget inbound leads / contacts / and newsletter subscribers
Try to broaden the date range, e.g. if that only includes the last 3 months. expand to 6. Anything under 2 years is usually fine.
