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What Does Artificial Intelligence Mean For Loyalty Marketing?
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What Does Artificial Intelligence Mean For Loyalty Marketing?

Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.
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Personalizing The Customer Experience In The Physical & Digital Worlds
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Personalizing The Customer Experience In The Physical & Digital Worlds

The old version of demographic personalization “group-ized” rather than truly “personalized,” lumping people together and sending generalized content to each...
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Forget demographics: behavior segmentation is more effective
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Forget demographics: behavior segmentation is more effective

Segmentation has always been key to successful marketing, but a lot of companies still don’t use it, and even when...
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Why behavioral segmentation matters more than demographics
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Why behavioral segmentation matters more than demographics

Behavioral segmentation gets at the heart of what customers are doing, a pattern of past/current actions and a projection of...
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The Nuance Between Customization & Personalization – Know the Difference
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The Nuance Between Customization & Personalization – Know the Difference

Customization and personalization both give users the opportunity to change their digital environment to suit their tastes and preferences, but they’re not the same and shouldn’t be used interchangeably.
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How to Personalize the Customer Experience At Scale
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How to Personalize the Customer Experience At Scale

How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.
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What is Personalized Pricing and Should you Use It?
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What is Personalized Pricing and Should you Use It?

Personalized pricing seems like it’s the soulmate of personalized marketing. What are the benefits and downsides? Is this something you...
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Is personalization still possible in the age of GDPR?
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Is personalization still possible in the age of GDPR?

Now we’re officially in the GDPR age, when you can face heavy fines if you put a toe out of line when it comes to audience privacy. Does that mean your data for personalized marketing is off-limits?
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Personalization Is The Key To Driving Customer Loyalty
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Personalization Is The Key To Driving Customer Loyalty

We have all felt the pain of too much "noise," from overflowing personal and professional inboxes, to unceasing and unwanted spam calls. Even traditional means like postcards, flyers, and brochures add to items we recycle, or in a fit of pique simply throw away.
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Wrench.AI Partners with Patent Capital Fund Ideaship to Provide Personalized AI Experiences at Scale
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Wrench.AI Partners with Patent Capital Fund Ideaship to Provide Personalized AI Experiences at Scale

Salt Lake City, Utah—April 22, 2019—Wrench.AI today announced it has received a seed investment from Ideaship, a patent capital fund...
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Why We Built an App to Make Personalization Easier
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Why We Built an App to Make Personalization Easier

The Wrench.Ai origin story involved a "Whoa, Nelly" moment in the summer of 2017, when we were a marketing agency—no...
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How to Talk About Your Reg CF Campaign
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How to Talk About Your Reg CF Campaign

When it comes to following rules, who isn’t guilty of breaking one or two, here and there? It’s one thing to cut a line, or ignore the speed limit. But when it comes to communicating about your Reg CF campaign, there is no alternative approach: learn what the regulations are and follow them to the letter. Full stop. Here at Crack the Crowd, we’ve read what the U.S. Securities and Exchange Commission (SEC) has to say about marketing a Reg CF campaign. It’s not exactly riveting reading, and some of the language isn’t so straightforward. This is why having legal counsel is important; your attorney can interpret the language for ...
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The Dangers of Reg CF Non-Compliance
Blog Podcast

The Dangers of Reg CF Non-Compliance

On a recent podcast with iTunes, Crack the Crowd CEO Dan Baird had an illuminating talk about Reg CF with CEO, Sara Hanks and VP of Product Management and Strategy, Andrew Stephenson at CrowdCheck. The real dangers of non-compliance was a very interesting part of that talk, deserving a post of its own to highlight its importance to existing and potential issuers. (Don’t forget to check out the podcast!).
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