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Articles and Insights

Why behavioral data matters more than demographics.
Blog

Why Behavioral Segmentation Matters More Than Demographics

(Note: we published this blog post in October of 2019, and

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Image of a personas and segmentation report
Case Study

Case Study: Using AI for Segmentation and Personas

Segments and personas are generalizations representing groups of individuals. The primary

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Wrench.Ai integrates with Iterable to simplify the path to personalization.
Case Study

Case Study: Why We Built an App to Make Personalization Easier

The concept behind the Wrench.Ai platform was/is to empower marketers to

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News

Wrench.Ai and Iterable Simplify the Path to Personalization

Wrench.Ai today announced it has a new integration partnership with Iterable,

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Get Inside Your Audience's Head: Discovering Customer Affinities with AI
Blog

Get Inside Your Audience’s Head: Discovering Customer Affinities with AI

In today’s crowded marketing landscape, simply broadcasting your message and hoping

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Getting Started

Onboarding: Connecting Your Data

Once you’ve created a Wrench.ai account, it’s time to connect your

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Getting Started

Use Case: Easily Create a 1-to-Many Campaign

If you are looking to create a 1-to-many campaign for a

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AI will create more jobs
Blog

Re-Post: ARTIFICIAL INTELLIGENCE WILL ELIMINATE JOBS – AND CREATE THEM

Despite fears of AI causing extensive job displacement, we’re optimistic that

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Getting Started

Use Case: Segment a List of Contacts & View Brand Affinity

Using a typical “spray and pray” approach to talk to your

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Behavior-based data will help you connect with your audience, predict their needs, and help you to sell more.
Blog

Are You Using the Right Data?

If you want to improve your go-to-market launch process and achieve

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Match scores can help identify customers and prospects in marketing and sales efforts.
Blog

The Science of Match Scores: Predicting Customer Engagement

For a sales or marketing team, high match scores between customers

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AI-generated content can be efficient, but it also needs to be effective.
Blog

AI-Generated Content: Are You Seeing Results?

The trick to creating effective content with AI is not that

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Lead scores
Blog

How AI-Based Lead Scores Increase Conversions and Revenue

If you knew which 20% of your customers were likely to

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    • AI Personas and Behavioral Segmentation
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    • Churn Prevention with “At Risk”
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  • For Sales
    • AI Personas and Behavioral Segmentation
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    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
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    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
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