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Articles and Insights

Image of a personas and segmentation report
Case Study

Case Study: Using AI for Segmentation and Personas

Segments and personas are generalizations representing groups of individuals. The primary

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Case Study

Case Study: How Lead Scores Reduced Costs and Increased Sales

The goal of a lead score – the ranking of a

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Wrench.Ai integrates with Iterable to simplify the path to personalization.
Case Study

Case Study: Why We Built an App to Make Personalization Easier

The concept behind the Wrench.Ai platform was/is to empower marketers to

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News

Wrench.Ai and Iterable Simplify the Path to Personalization

Wrench.Ai today announced it has a new integration partnership with Iterable,

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Products

Prevent customer churn with “At Risk Scores”

What is customer churn? Customer churn is defined as the likelihood

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Wrench.AI partners with Ideaship to scale personalization
Products

Lead Scores

Definition Sales and marketing teams are always looking for ways to

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Why behavioral data matters more than demographics.
Products

Lifetime Customer Value (LCV)

Lifetime Customer Value Goal Provide a score for each existing customer

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A crisis is a good time for marketing and sales to revisit a value proposition.
Products

AI Personas and Behavioral Segmentation

A.I. Persona Automation Goal We provide digital marketers with data-driven personas

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Glossary

Campaign Recommendations

Facilitates campaign targeting and campaign relevance by matching marketing tactics with

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EQ in Marketing and Sales Still Matters
Blog

Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever

Emotional intelligence will and should always be present in sales and

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Using persuasion angles in marketing and sales
Blog

The Art of Using-Persuasion-Angles In Marketing & Sales

Persuasion angles are nothing new, but they are important when considering

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Optimizing Your Sales Pipeline During COVID-19
Blog

Optimizing Your Sales Pipeline During COVID-19

AI also traditionally relied on historical data to make predictions about

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