Articles and Insights

Wrench.AI partners with Ideaship to scale personalization

Lead Scores

Goal Businesses want to enhance the effectiveness of their marketing and sales resources. This means finding customers or potential customers

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A crisis is a good time for marketing and sales to revisit a value proposition.

AI and Data-Driven Personas

Personas Goal Provide business clients with automated classification of clients or contacts into meaningful and easy-to-describe marketing segments. The classification

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Campaign Recommendations

Facilitates campaign targeting and campaign relevance by matching marketing tactics with individuals that offer the greatest likelihood of conversion or performance. Ensure an alignment between business goals and strategies and marketing tactics by associating campaigns with targeted individuals that offer the greatest likelihood of advancing a specified business goal.

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Optimizing Your Sales Pipeline During COVID-19

Optimizing Your Sales Pipeline During COVID-19

AI also traditionally relied on historical data to make predictions about the future. But we’re in a new world now; the past can only tell us about the past. Today’s AI and automation are equipped to start aggregating new data to begin to make accurate predictions/prescriptions.

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