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Marketing standards and trends in 2016 or 2017 are no longer the done thing in 2019, and more changes will...

There’s no official guidebook or roadmap for kicking off a personalization strategy at scale. Every organization is different, with varying...

Segmentation has always been key to successful marketing, but a lot of companies still don’t use it, and even when...

How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.

We have all felt the pain of too much "noise," from overflowing personal and professional inboxes, to unceasing and unwanted spam calls. Even traditional means like postcards, flyers, and brochures add to items we recycle, or in a fit of pique simply throw away.

When it comes to following rules, who isn’t guilty of breaking one or two, here and there? It’s one thing to cut a line, or ignore the speed limit. But when it comes to communicating about your Reg CF campaign, there is no alternative approach: learn what the regulations are and follow them to the letter. Full stop. Here at Crack the Crowd, we’ve read what the U.S. Securities and Exchange Commission (SEC) has to say about marketing a Reg CF campaign. It’s not exactly riveting reading, and some of the language isn’t so straightforward. This is why having legal counsel is important; your attorney can interpret the language for ...