Campaign Recommendations

Facilitates campaign targeting and campaign relevance by matching marketing tactics with individuals that offer the greatest likelihood of conversion or performance. Ensure an alignment between business goals and strategies and marketing tactics by associating campaigns with targeted individuals that offer the greatest likelihood of advancing a specified business goal.

Goal

Optimize marketing performance by matching customers or potential customers with the campaign most likely to succeed with any given individual. Facilitates campaign targeting and campaign relevance by matching marketing tactics with individuals that offer the greatest likelihood of conversion or performance. Ensure an alignment between business goals and strategies and marketing tactics by associating campaigns with targeted individuals that offer the greatest likelihood of advancing a specified business goal.

AI campaign recommendations

When to use it: Business Scenarios

  • increase share of wallet
  • reduce churn
  • grow revenue
  • increase demand
  • increase awareness

Deliverables

  • Top Three Campaigns for each individual (i.e., record-level scores for each campaign)
  • Campaign ROI simulator

Primary Source Data

  • Record-level profiles/bios or related personal descriptions
  • Record-level CRM history (e.g., transactions, ad engagement, website engagement, loyalty program)
  • Brand Statements
  • List qualifications
  • Persona profiling statements or words (e.g., triggers, events, channels, etc.)

Required Scores

  • Lead or LCV
  • OCEAN
  • Archetypes
  • Adoption Curve Labels
  • Match scores: Brand-Product with User
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