Skip to content
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
  • Register / Login
Menu
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
  • Register / Login

Campaign Recommendations

  • Dan Baird
  • July 22, 2022

Identify top Priority Campaign Recommendations

It’s possible to optimize your the performance of your marketing programs by matching customers, or potential ones, with our Campaign Recommendations tool; it signals which campaigns are most likely to succeed with any given segment or individual. 

The tool also facilitates campaign targeting and campaign relevance by matching marketing tactics with segments and individuals most likely to increase your rate of engagement and conversions. The overall benefit is that you achieve alignment between your marketing strategies and tactics and specific business goals. It essentially removes the guesswork out of determining which campaigns to prioritize, and which to tackle at a later date. 

The graphic below illustrates how the Wrench platform ingests customer and prospect data to generate recommendations.

AI campaign recommendations

Some of the benefits

  • Increased share of wallet
  • Reduced churn
  • Higher revenue growth
  • Increased demand
  • Increased awareness

Campaign Recommendations Deliverable

  • Top three campaigns for each segment, and/or individual (i.e., record-level scores for each campaign)
  • A campaign ROI simulator

Primary Source Data we use

  • Record-level profiles/bios or related personal descriptions of your customers and prospects
  • Record-level CRM history (e.g., transactions, ad engagement, website engagement, loyalty program)
  • Brand Statements
  • List qualifications
  • Persona profiling statements or words (e.g., triggers, events, channels, etc.)

Scores We Incorporate

  • Lead or LCV
  • OCEAN
  • Archetypes
  • Adoption Curve Labels
  • Match Scores (between your brand or product and end users)

Previous
Next
Share the Post:

Related Posts

Get Inside Your Audience's Head: Discovering Customer Affinities with AI

Get Inside Your Audience’s Head: Discovering Customer Affinities with AI

In today’s crowded marketing landscape, simply broadcasting your message and hoping it sticks is no longer effective (and if it

Read More

Onboarding: Connecting Your Data

Once you’ve created a Wrench.ai account, it’s time to connect your data. This video will walk you through the simple steps to complete your data integration.

Read More

Want to learn more?

Wrench.ai uses predictive analytics to transform your customer data into actionable insights that provide deeper personalization and engagement to your campaigns.

The personalization platform driving acquisition, growth, and engagement.

Twitter Linkedin
Info
  • Privacy Policy
  • Terms
  • API documentation
  • Getting Started Guide
  • Videos
Quick Links
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
  • Register / Login
Menu
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
  • Register / Login
Get In Touch
  • Email: info@wrench.ai.com
  • Phone: 415-766-0778
  • Hours: Mon-Fri 9:00AM - 5:00PM

© All Rights Reserved.