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Campaign Recommendations

  • Dan Baird
  • July 22, 2022

Identify top Priority Campaign Recommendations

It’s possible to optimize your the performance of your marketing programs by matching customers, or potential ones, with our Campaign Recommendations tool; it signals which campaigns are most likely to succeed with any given segment or individual. 

The tool also facilitates campaign targeting and campaign relevance by matching marketing tactics with segments and individuals most likely to increase your rate of engagement and conversions. The overall benefit is that you achieve alignment between your marketing strategies and tactics and specific business goals. It essentially removes the guesswork out of determining which campaigns to prioritize, and which to tackle at a later date. 

The graphic below illustrates how the Wrench platform ingests customer and prospect data to generate recommendations.

AI campaign recommendations

Some of the benefits

  • Increased share of wallet
  • Reduced churn
  • Higher revenue growth
  • Increased demand
  • Increased awareness

Campaign Recommendations Deliverable

  • Top three campaigns for each segment, and/or individual (i.e., record-level scores for each campaign)
  • A campaign ROI simulator

Primary Source Data we use

  • Record-level profiles/bios or related personal descriptions of your customers and prospects
  • Record-level CRM history (e.g., transactions, ad engagement, website engagement, loyalty program)
  • Brand Statements
  • List qualifications
  • Persona profiling statements or words (e.g., triggers, events, channels, etc.)

Scores We Incorporate

  • Lead or LCV
  • OCEAN
  • Archetypes
  • Adoption Curve Labels
  • Match Scores (between your brand or product and end users)

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