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Why EQ in Marketing & Sales Is More Important Than Ever

Posted on July 24, 2020
EQ in Marketing and Sales Still Matters

Emotional intelligence will and should always be present in sales and marketing, even more so with the implementation of artificial intelligence and martech. As long as we serve humans, we need human empathy to balance the AI biases and impersonality.

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in Blog

Align martech solutions with your marketing and engagement goals

Posted on January 17, 2020
Align your martech tools with business goals.

It’s going to be a long while before AI truly takes over from humans, if it ever will. The companies that use AI most effectively will be those that work with it, and allow it to take over processes that can and should be automated, freeing up employees to be more creative than ever, to connect dots they wouldn’t otherwise, and to be great translators of data.

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