Articles and Insights

A crisis is a good time for marketing and sales to revisit a value proposition.

AI and Data-Driven Personas

Personas Goal Provide business clients with automated classification of clients or contacts into meaningful and easy-to-describe marketing segments. The classification

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Campaign Recommendations

Facilitates campaign targeting and campaign relevance by matching marketing tactics with individuals that offer the greatest likelihood of conversion or performance. Ensure an alignment between business goals and strategies and marketing tactics by associating campaigns with targeted individuals that offer the greatest likelihood of advancing a specified business goal.

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