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Inner Circle

A close group of family, friends, and professional contacts you can

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Industry Professional

The first segment to adopt a new concept and/or technology. This

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Influencer

An individual who has the power to affect the purchase decisions

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Early Adopter

A segment that is highly likely to adopt a new technology,

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Early Majority

This segment is likely to adopt a relatively new technology after

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Late Adopter

The individuals in this segment take a lot of time to

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Laggard

This segment is typically fixated on past methods or technology for

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Buyers identify a goal, challenge, or pain point they want to

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Buyers have clearly defined a goal, challenge, or pain point and

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Buyers choose your solution to meet their goal, or solve their

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