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Buyers exhibit a positive net promoter score and provide a testimonial,

Buyers are satisifed or highly satisifed with the outcome of their

Buyers choose your solution to meet their goal, or solve their

Buyers have clearly defined a goal, challenge, or pain point and

Buyers identify a goal, challenge, or pain point they want to

This segment is typically fixated on past methods or technology for

The individuals in this segment take a lot of time to

This segment is likely to adopt a relatively new technology after

A segment that is highly likely to adopt a new technology,

An individual who has the power to affect the purchase decisions

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