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A close group of family, friends, and professional contacts you can

The first segment to adopt a new concept and/or technology. This

An individual who has the power to affect the purchase decisions

A segment that is highly likely to adopt a new technology,

This segment is likely to adopt a relatively new technology after

The individuals in this segment take a lot of time to

This segment is typically fixated on past methods or technology for

Buyers identify a goal, challenge, or pain point they want to

Buyers have clearly defined a goal, challenge, or pain point and

Buyers choose your solution to meet their goal, or solve their

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