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Articles and Insights

Get Inside Your Audience's Head: Discovering Customer Affinities with AI
Blog

Get Inside Your Audience’s Head: Discovering Customer Affinities with AI

In today’s crowded marketing landscape, simply broadcasting your message and hoping

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AI will create more jobs
Blog

Re-Post: ARTIFICIAL INTELLIGENCE WILL ELIMINATE JOBS – AND CREATE THEM

Despite fears of AI causing extensive job displacement, we’re optimistic that

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Behavior-based data will help you connect with your audience, predict their needs, and help you to sell more.
Blog

Are You Using the Right Data?

If you want to improve your go-to-market launch process and achieve

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Why behavioral data matters more than demographics.
Blog

Why Behavioral Segmentation Matters More Than Demographics

(Note: we published this blog post in October of 2019, and

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Match scores can help identify customers and prospects in marketing and sales efforts.
Blog

The Science of Match Scores: Predicting Customer Engagement

For a sales or marketing team, high match scores between customers

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AI-generated content can be efficient, but it also needs to be effective.
Blog

AI-Generated Content: Are You Seeing Results?

The trick to creating effective content with AI is not that

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Lead scores
Blog

How AI-Based Lead Scores Increase Conversions and Revenue

If you knew which 20% of your customers were likely to

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New Wrench.AI Product Release
Blog

Wrench.AI Launches Creative Content AI: Content Generation for Marketing & Sales at Scale

The Creative Content AI solution includes multiple features, including automatically researching

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EQ in Marketing and Sales Still Matters
Blog

Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever

Emotional intelligence will and should always be present in sales and

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Using persuasion angles in marketing and sales
Blog

The Art of Using-Persuasion-Angles In Marketing & Sales

Persuasion angles are nothing new, but they are important when considering

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