Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.
Personalizing The Customer Experience In The Physical & Digital Worlds
The old version of demographic personalization “group-ized” rather than truly “personalized,” lumping people together and sending generalized content to each segment according to expected behavior. Yes, marketing used to be based on guesses. Smart guesses, but still guesses. Today’s personalization is based on actual behavior data. No guessing. You and your teams have real insight […]
Segmentation has always been key to successful marketing, but a lot of companies still don’t use it, and even when they do, they rely on demographic segmentation — age, gender, location — which is now outdated. Behavior segmentation is something we already experience as consumers. It’s new(ish), and it’s quickly replacing demographics as the essential […]
Behavioral segmentation gets at the heart of what customers are doing, a pattern of past/current actions and a projection of future actions, versus who they are. Business plans have that section on who your target market is, and perhaps that’s why demographics are so ingrained in entrepreneurs. But behavioral segmentation is the better indicator of […]
The Nuance Between Customization & Personalization – Know the Difference
Customization and personalization both give users the opportunity to change their digital environment to suit their tastes and preferences, but they’re not the same and shouldn’t be used interchangeably.
How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.
Personalized pricing seems like it’s the soulmate of personalized marketing. What are the benefits and downsides? Is this something you should implement in marketing and sales strategies? Personalized pricing and dynamic pricing Personalized pricing stands on foundational economics: consumer demand for a certain product rises when the price of that product falls. It’s rational. Everyone […]
Now we’re officially in the GDPR age, when you can face heavy fines if you put a toe out of line when it comes to audience privacy. Does that mean your data for personalized marketing is off-limits?
We have all felt the pain of too much “noise,” from overflowing personal and professional inboxes, to unceasing and unwanted spam calls. Even traditional means like postcards, flyers, and brochures add to items we recycle, or in a fit of pique simply throw away.
Wrench.AI Partners with Patent Capital Fund Ideaship to Provide Personalized AI Experiences at Scale
Salt Lake City, Utah—April 22, 2019—Wrench.AI today announced it has received a seed investment from Ideaship, a patent capital fund that provides fundraising support for early stage startups. The investment will support Wrench.AI’s efforts to patent the AI technology that drives its marketing and sales platform. Ideaship is a collaboration between Global Technology Transfer (GTT) […]