Only relevant content is visible to your audience. We always talk about content marketing to attract audiences but it’s amazing how many businesses actually lose sight of the audience.
It’s going to be a long while before AI truly takes over from humans, if it ever will. The companies that use AI most effectively will be those that work with it, and allow it to take over processes that can and should be automated, freeing up employees to be more creative than ever, to connect dots they wouldn’t otherwise, and to be great translators of data.
Dynamic content and personalization together create a spark that can be super effective in firing up your marketing and sales goals.
Are people dying to get their hands on your service or product? How much is the demand for your product, and to what extent would you satisfy that demand?
Hyper-personalization: The fine line between impressive and invasive
People now expect hyper-personalization, but don’t want their privacy invaded. This is the privacy paradox.
The Future is Now—AI-generated content is here to stay
Marketing standards and trends in 2016 or 2017 are no longer the done thing in 2019, and more changes will be afoot in content marketing for 2020. Due to the laws of physics, nothing stays the same. The content channels that are most effective for certain segments will evolve and change, and marketers need to […]
Data analytics tools are great and they’re getting better every year. Marketing continues to utilize and develop personalization through data-driven insights. But while smaller businesses are looking to bigger enterprises and corporations for the best practices and innovation on using data, it turns out that many big companies still have a lot to cover, and […]
There’s a lot of fear around AI’s threat to disrupt a wide swath of jobs, and there seem to be a lot of good reasons why this will be the case. But there’s also no need to panic. Just as the Industrial Revolution disrupted countless jobs, a significant amount were also created.
There’s no official guidebook or roadmap for kicking off a personalization strategy at scale. Every organization is different, with varying goals and data. That’s where the foundation of your personalization and marketing should stand: Consider what you need to do and why you need to do it. It’s also important that you have allocated resources […]
Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.