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Revisiting Personas: Why they matter in the age of personalization

Posted on March 30, 2020
Revisiting personas, because they matter more than ever.

“Persona” is in “personalization.” That’s obvious (and cheesy) I know, but most of us know by now that personas are incredibly helpful in informing teams who their main customer types are, their pain points, and their goals and desires. Most marketers have a history of using and targeting personas in campaigns and strategies.  The more […]

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Personally Identifiable Information (PII) 101

Posted on March 23, 2020
Personally Identifiable Information (PII) 101

Personally identifiable information, or PII, is self-explanatory and it’s nothing new. It hails from the age of mail-order catalogues and memberships. PII is data you use to identify — and serve — your customers.  PII is the bedrock of marketing. Today, marketers still collect PII, in fact, lead magnets are meant to collect customer names […]

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The rise of micro-moment: tiny moments, BIG impact

Posted on March 13, 2020
The Rise of the Micro-Moment in Marketing

“Be quick, be there, be present.” That’s from Google, when they first coined “micro moments” in 2015. With the age of assistance, that’s exactly what marketers should do with micro-moments, offering fast and relevant answers meant for those spare moments when your target customers are actively looking for what you offer and the chance for […]

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Personalized marketing is omnichannel marketing

Posted on March 8, 2020
Personalized marketing is omnichannel marketing

Personalized marketing is omnichannel marketing. After all, your marketing strategy is not personalized at all if your customers have to create their own personalized experience.  Right now, as you read this, your target customers are online or in stores, on their phones or laptops, in apps or platforms, watching videos on YouTube or Instagram, researching, […]

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The shift toward guarding customer data will boost influencer marketing

Posted on February 29, 2020
Guarding consumer data will lead to more influencer marketing

The Cambridge Analytica scandal still makes people paranoid about Facebook, but marketers weren’t really surprised about it. We know how data exchanges work…and that nothing is really free. What was a surprise was Facebook’s lapse in noticing and/or stopping Cambridge Analytica’s misuse of customer data. They paid the price ($60 billion lost) and they’re still […]

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New tech makes account based marketing more achievable

Posted on February 23, 2020
With AI, ABM is more powerful marketing tool

The marketing landscape is shifting in this new decade, thanks to marketers finally implementing martech (including AI) to adapt to customer demands and expectations. The same agility and intelligence we can utilize for hyper-personalization can be applied to account based marketing.

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Customer Data 101—How to Collect and Use It in Lawful and Good Ways

Posted on February 14, 2020
Use Customer Data--the Right Way

It’s projected that 2020 is the year marketers will finally stop being so scared that personalization is invasive, by making personalization impressive.

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The marketing trend of the decade: insight-driven and customer-focused

Posted on February 7, 2020
How to plan for the future of marketing

It’s hard or near impossible to plan for the future, especially with constant changes and updates to marketing innovation, but marketing leaders are always a good sounding board on giving insight and even predicting what would catch on sooner or later.

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Is CRM finally ripe for disruption in 2020?

Posted on January 31, 2020
Is CRM finally ripe for disruption in 2020?

CRM can and should serve marketers on the challenge of attracting new prospects and keeping existing customers. The answer to that challenge is staying relevant and in step with customer preferences and expectations.


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Only relevant content is visible to your audience

Posted on January 24, 2020
Wrench. AI helps you create relevant content

Only relevant content is visible to your audience. We always talk about content marketing to attract audiences but it’s amazing how many businesses actually lose sight of the audience.

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