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Articles and Insights

EQ in Marketing and Sales Still Matters
Blog

Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever

Emotional intelligence will and should always be present in sales and

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Using persuasion angles in marketing and sales
Blog

The Art of Using-Persuasion-Angles In Marketing & Sales

Persuasion angles are nothing new, but they are important when considering

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Optimizing Your Sales Pipeline During COVID-19
Blog

Optimizing Your Sales Pipeline During COVID-19

AI also traditionally relied on historical data to make predictions about

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AI in marketing and sales can make us more human
Blog

How marketing and sales AI can make your brand more human

AI helps us collect, build, and act on, a huge bank

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A crisis is a good time for marketing and sales to revisit a value proposition.
Blog

This is a Good Time to Revisit Your Value Proposition

Depending on context, the value proposition a company has today —

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Using AI to do business mid-crisis and beyond
Blog

Using AI to do business mid-crisis and beyond

The brands that are doing the best marketing/outreach right now in

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Cold calling and AI are a powerful combination
Blog

Cold Calling is Not Dead

At this time, while we’re all on limited contact with people,

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AI can be biased, which is why it needs humans
Blog

Keeping the balance against AI biases

Algorithms are only as good as the humans who create them.

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Marketing and sales planning post COVID-19
Blog

Marketing & Sales Beyond the Pandemic 101: Keep Building

Crisis management is for achieving some modicum of stability amidst incredibly

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COVID-19 requires goodwill marketing
Blog

COVID-19 Marketing: Goodwill Marketing is the Current Brand Marketing

For some companies, it’s business as usual in some ways. But

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