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Optimizing Your Sales Pipeline During COVID-19

Posted on June 12, 2020
Optimizing Your Sales Pipeline During COVID-19

AI also traditionally relied on historical data to make predictions about the future. But we’re in a new world now; the past can only tell us about the past. Today’s AI and automation are equipped to start aggregating new data to begin to make accurate predictions/prescriptions.

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How marketing and sales AI can make your brand more human

Posted on June 5, 2020
AI in marketing and sales can make us more human

AI helps us collect, build, and act on, a huge bank of emotion-related data. And personalization — if it’s going to be effective — must invoke human emotion.

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This is a Good Time to Revisit Your Value Proposition

Posted on May 22, 2020
A crisis is a good time for marketing and sales to revisit a value proposition.

Depending on context, the value proposition a company has today — no matter how good — might need to change. Perhaps some your prospects have altered or changed their priorities? Does your value proposition still resonate with these new priorities?

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Using AI to do business mid-crisis and beyond

Posted on May 15, 2020
Using AI to do business mid-crisis and beyond

The brands that are doing the best marketing/outreach right now in the time of COVID-19 are those that understand their target audience’s fear and struggle, not just right now with the world turned upside down, but all the time.

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Cold Calling is Not Dead

Posted on May 8, 2020
Cold calling and AI are a powerful combination

At this time, while we’re all on limited contact with people, cold calls might be appreciated and come back in style, especially when it’s done right. Everyone’s craving contact — yes, even introverts. The cold call just has to be done right.

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Keeping the balance against AI biases

Posted on May 1, 2020
AI can be biased, which is why it needs humans

Algorithms are only as good as the humans who create them. And humans can try, but can’t prevent, having their own biases. AI develops its own, which can lead to wrong decisions that can be disastrous if the humans who make them rely solely on AI data and don’t balance the biases.

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Marketing & Sales Beyond the Pandemic 101: Keep Building

Posted on April 25, 2020
Marketing and sales planning post COVID-19

Crisis management is for achieving some modicum of stability amidst incredibly choppy waters. When it has no end in sight, adjusting replaces managing. We accept this new environment we need to work in (we have no choice), so we need to think about ways we can prepare to face it with competence now and later on.

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COVID-19 Marketing: Goodwill Marketing is the Current Brand Marketing

Posted on April 18, 2020
COVID-19 requires goodwill marketing

For some companies, it’s business as usual in some ways. But at the same time, it’s not at all business as usual at all. Crisis marketing has evolved to include goodwill marketing. There are delicate nuances marketers should consider and apply to their messaging.

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Marketing in the Time of COVID-19

Posted on April 3, 2020
Marketing in the time of COVID-19

How are you doing in your part of the world? How are your family and friends? How’s business going? You may not want to answer that. I get it. COVID-19 is particularly cruel to B2C businesses, but cruelty at a time like this has a way of spreading. It trickles to affect the entire chain […]

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Revisiting Personas: Why they matter in the age of personalization

Posted on March 30, 2020
Revisiting personas, because they matter more than ever.

“Persona” is in “personalization.” That’s obvious (and cheesy) I know, but most of us know by now that personas are incredibly helpful in informing teams who their main customer types are, their pain points, and their goals and desires. Most marketers have a history of using and targeting personas in campaigns and strategies.  The more […]

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