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Only relevant content is visible to your audience

Posted on January 24, 2020
Wrench. AI helps you create relevant content

Only relevant content is visible to your audience. We always talk about content marketing to attract audiences but it’s amazing how many businesses actually lose sight of the audience.

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Align martech solutions with your marketing and engagement goals

Posted on January 17, 2020
Align your martech tools with business goals.

It’s going to be a long while before AI truly takes over from humans, if it ever will. The companies that use AI most effectively will be those that work with it, and allow it to take over processes that can and should be automated, freeing up employees to be more creative than ever, to connect dots they wouldn’t otherwise, and to be great translators of data.

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The magic of dynamic content personalization

Posted on January 10, 2020
Personalization and dynamic content are a winning combination.

Dynamic content and personalization together create a spark that can be super effective in firing up your marketing and sales goals.

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The biggest lesson you need in business: product market fit

Posted on January 5, 2020
How to find product market fit

Are people dying to get their hands on your service or product? How much is the demand for your product, and to what extent would you satisfy that demand?

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Hyper-personalization: The fine line between impressive and invasive

Posted on December 20, 2019
Hyper-personalization can be a marketer's greatest asset, but don't be creepy.

People now expect hyper-personalization, but don’t want their privacy invaded. This is the privacy paradox.

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The Future is Now—AI-generated content is here to stay

Posted on December 14, 2019
Artificially intelligent content is here to stay.

Marketing standards and trends in 2016 or 2017 are no longer the done thing in 2019, and more changes will be afoot in content marketing for 2020.  Due to the laws of physics, nothing stays the same. The content channels that are most effective for certain segments will evolve and change, and marketers need to […]

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You have data tools, but do you have a data culture?

Posted on December 6, 2019
How to create a data culture.

Data analytics tools are great and they’re getting better every year. Marketing continues to utilize and develop personalization through data-driven insights. But while smaller businesses are looking to bigger enterprises and corporations for the best practices and innovation on using data, it turns out that many big companies still have a lot to cover, and […]

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Artificial Intelligence Will Eliminate Jobs – and Create Them

Posted on November 22, 2019
AI will create more jobs

There’s a lot of fear around AI’s threat to disrupt a wide swath of jobs, and there seem to be a lot of good reasons why this will be the case. But there’s also no need to panic. Just as the Industrial Revolution disrupted countless jobs, a significant amount were also created.

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How to Execute a Personalization Strategy

Posted on November 14, 2019
How to implement a personalization strategy.

There’s no official guidebook or roadmap for kicking off a personalization strategy at scale. Every organization is different, with varying goals and data. That’s where the foundation of your personalization and marketing should stand: Consider what you need to do and why you need to do it. It’s also important that you have allocated resources […]

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What Does Artificial Intelligence Mean For Loyalty Marketing?

Posted on November 7, 2019
Personalization and loyalty marketing.

Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.

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