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Articles and Insights

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Case Study

Case Study: How Lead Scores Reduced Costs and Increased Sales

The goal of a lead score – the ranking of a

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Products

Prevent customer churn with “At Risk Scores”

What is customer churn? Customer churn is defined as the likelihood

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Wrench.AI partners with Ideaship to scale personalization
Products

Lead Scores

Definition Sales and marketing teams are always looking for ways to

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Why behavioral data matters more than demographics.
Products

Lifetime Customer Value (LCV)

Lifetime Customer Value Goal Provide a score for each existing customer

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A crisis is a good time for marketing and sales to revisit a value proposition.
Products

AI Personas and Behavioral Segmentation

A.I. Persona Automation Goal We provide digital marketers with data-driven personas

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Glossary

Campaign Recommendations

Facilitates campaign targeting and campaign relevance by matching marketing tactics with

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    • AI Personas and Behavioral Segmentation
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    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
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    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
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