Proactively offer prospects content, competitive analysis, or performance metrics that contrasts your solutions to those of competitors clearly and transparently.
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Is personalization still possible in the age of GDPR?
By admin
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September 20, 2019
Now we’re officially in the GDPR age, when you can face heavy fines if you put a toe out of line when it comes to audience privacy. Does that mean your data for personalized marketing is off-limits?
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Personalization Is The Key To Driving Customer Loyalty
By Gabi Barragan
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September 11, 2019
We have all felt the pain of too much "noise," from overflowing personal and professional inboxes, to unceasing and unwanted spam calls. Even traditional means like postcards, flyers, and brochures add to items we recycle, or in a fit of pique simply throw away.
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Wrench.AI Partners with Patent Capital Fund Ideaship to Provide Personalized AI Experiences at Scale
By Gabi Barragan
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April 22, 2019
Salt Lake City, Utah—April 22, 2019—Wrench.AI today announced it has received a seed investment from Ideaship, a patent capital fund...
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Why We Built an App to Make Personalization Easier
By Gabi Barragan
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January 3, 2019
The Wrench.Ai origin story involved a "Whoa, Nelly" moment in the summer of 2017, when we were a marketing agency—no...
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Wrench.Ai and Iterable Simplify the Path to Personalization
By Gabi Barragan
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January 3, 2019
Wrench.Ai today announced it has a new integration partnership with Iterable, a growth marketing platform based in San Francisco, CA.
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How to Talk About Your Reg CF Campaign
By admin
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November 13, 2017
When it comes to following rules, who isn’t guilty of breaking one or two, here and there? It’s one thing to cut a line, or ignore the speed limit. But when it comes to communicating about your Reg CF campaign, there is no alternative approach: learn what the regulations are and follow them to the letter. Full stop.
Here at Crack the Crowd, we’ve read what the U.S. Securities and Exchange Commission (SEC) has to say about marketing a Reg CF campaign. It’s not exactly riveting reading, and some of the language isn’t so straightforward. This is why having legal counsel is important; your attorney can interpret the language for ...
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The Dangers of Reg CF Non-Compliance
By admin
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November 13, 2017
On a recent podcast with iTunes, Crack the Crowd CEO Dan Baird had an illuminating talk about Reg CF with CEO, Sara Hanks and VP of Product Management and Strategy, Andrew Stephenson at CrowdCheck. The real dangers of non-compliance was a very interesting part of that talk, deserving a post of its own to highlight its importance to existing and potential issuers. (Don’t forget to check out the podcast!).
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