Articles and Insights

Inner Circle

A close group of family, friends, and professional contacts you can call upon for candid feedback in the early states

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Influencer

An individual who has the power to affect the purchase decisions and thinking of others because of his/her authority, knowledge,

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Early Adopter

A segment that is highly likely to adopt a new technology, and may also exhibit a high degree of leadership

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Early Majority

This segment is likely to adopt a relatively new technology after it has achieved a level of “buzz” and has

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Late Adopter

The individuals in this segment take a lot of time to adopt a new technology, and typically do so due

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Laggard

This segment is typically fixated on past methods or technology for their daily usage and are relucatant to change. It

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