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Inner Circle

Posted on December 10, 2018

A close group of family, friends, and professional contacts you can call upon for candid feedback in the early states of launching a company or product to gain broad insights, like clarity of message and ease of use of a product and/or website.

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Industry Professional

Posted on December 10, 2018

The first segment to adopt a new concept and/or technology. This segment consists of a small percentage of the population, approximately 2.5% of consumers, and are highly likely to consist of people who classify themselves as “risk takers”.

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Influencer

Posted on December 10, 2018

An individual who has the power to affect the purchase decisions and thinking of others because of his/her authority, knowledge, position or relationship with his/her audience. This individual has a following in a particular niche, with which they actively engage; the size of the following depends on the size of the niche.

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Early Adopter

Posted on December 10, 2018

A segment that is highly likely to adopt a new technology, and may also exhibit a high degree of leadership and possibly influencing power. This segment consists of approximately 13.5%.

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Early Majority

Posted on December 10, 2018

This segment is likely to adopt a relatively new technology after it has achieved a level of “buzz” and has been vetted by experts and/or influencers. This segment is approximately 34% of consumers, and members may have above-average social status, and accept change more quickly than the average.

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Late Adopter

Posted on December 10, 2018

The individuals in this segment take a lot of time to adopt a new technology, and typically do so due to peer pressure. They may be sceptical of innovation and new technology. This segment is approximatley 34 of consumers%.

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Laggard

Posted on December 10, 2018

This segment is typically fixated on past methods or technology for their daily usage and are relucatant to change. It makes up approximately 16% of consumers.

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