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Personalization

Posted on December 10, 2018

Communications that address prospects by name and incorporates content based on prospects’ unique needs and characteristics to focus on their pain points and recommend solutions.

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Cooperation

Posted on December 10, 2018

Requires users to cooperate (work to-gether) to achieve a shared objective and rewards them for achieving their goals collectively.

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Comparison

Posted on December 10, 2018

Proactively offer prospects content that contrasts your solutions to those of competitors clearly and transparently.

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