Software – Application Companies that primarily design, develop, market and support enterprise application software including producers of client/server software solutions for supply chain management, document management, relational database management, security software, solutions and products that protect data and software on computers and networks, financial and business applications and any other application that serves or solves a particular business or individual need. Also includes technical software including design automation, design analysis and optimization, computer-aided design (CAD) and computer-aided engineering (CAE), systems software and utilities and scientific and engineering software.
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New tech makes account based marketing more achievable
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February 23, 2020
The marketing landscape is shifting in this new decade, thanks to marketers finally implementing martech (including AI) to adapt to customer demands and expectations. The same agility and intelligence we can utilize for hyper-personalization can be applied to account based marketing.
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Customer Data 101—How to Collect and Use It in Lawful and Good Ways
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February 14, 2020
It’s projected that 2020 is the year marketers will finally stop being so scared that personalization is invasive, by making personalization impressive.
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The marketing trend of the decade: insight-driven and customer-focused
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February 7, 2020
It’s hard or near impossible to plan for the future, especially with constant changes and updates to marketing innovation, but marketing leaders are always a good sounding board on giving insight and even predicting what would catch on sooner or later.
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Is CRM finally ripe for disruption in 2020?
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January 31, 2020
CRM can and should serve marketers on the challenge of attracting new prospects and keeping existing customers. The answer to that challenge is staying relevant and in step with customer preferences and expectations.
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Only relevant content is visible to your audience
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January 24, 2020
Only relevant content is visible to your audience. We always talk about content marketing to attract audiences but it’s amazing how many businesses actually lose sight of the audience.
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Align martech solutions with your marketing and engagement goals
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January 17, 2020
It’s going to be a long while before AI truly takes over from humans, if it ever will. The companies that use AI most effectively will be those that work with it, and allow it to take over processes that can and should be automated, freeing up employees to be more creative than ever, to connect dots they wouldn’t otherwise, and to be great translators of data.
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The magic of dynamic content personalization
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Dynamic content and personalization together create a spark that can be super effective in firing up your marketing and sales goals.
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The biggest lesson you need in business: product market fit
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Are people dying to get their hands on your service or product? How much is the demand for your product, and to what extent would you satisfy that demand?
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Hyper-personalization: The fine line between impressive and invasive
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People now expect hyper-personalization, but don’t want their privacy invaded. This is the privacy paradox.
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The Future is Now—AI-generated content is here to stay
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Marketing standards and trends in 2016 or 2017 are no longer the done thing in 2019, and more changes will...
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You have data tools, but do you have a data culture?
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Artificial Intelligence Will Eliminate Jobs – and Create Them
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There’s a lot of fear around AI’s threat to disrupt a wide swath of jobs, and there seem to be a lot of good reasons why this will be the case. But there’s also no need to panic. Just as the Industrial Revolution disrupted countless jobs, a significant amount were also created.
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How to Execute a Personalization Strategy
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There’s no official guidebook or roadmap for kicking off a personalization strategy at scale. Every organization is different, with varying...
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What Does Artificial Intelligence Mean For Loyalty Marketing?
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Without hyperbole, the magic of artificial intelligence in marketing is its pattern recognition. And this ability to analyze and unpack behavior patterns empowers your loyalty marketing, which is by itself, already magic too.
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Personalizing The Customer Experience In The Physical & Digital Worlds
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Forget demographics: behavior segmentation is more effective
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Why behavioral segmentation matters more than demographics
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The Nuance Between Customization & Personalization – Know the Difference
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Customization and personalization both give users the opportunity to change their digital environment to suit their tastes and preferences, but they’re not the same and shouldn’t be used interchangeably.
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How to Personalize the Customer Experience At Scale
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How do you personalize at a high level for effective conversions? It depends on how you use today’s technology, not just in personalizing, but listening at scale.
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What is Personalized Pricing and Should you Use It?
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Personalized pricing seems like it’s the soulmate of personalized marketing. What are the benefits and downsides? Is this something you...
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