We categorize prospects into different segments, based on the likelihood of their interest in a new concept, technology, or product. We provide a dashboard so you can see how big some segments are compared to others, so you can identify where to spend your efforts. Additionally, we recommend marketing campaign suggestions for each segment, as well as top line messaging. For example, an “Innovator” is highly likely to have professional expertise and insights, versus a “Late Adopter”, who is likely to be more price sensitive and risk averse and therefore less likely to engage in an early adopter promotion.
We can also track a campaign’s performance, tracking prospects as they move from one stage of the curve to another.