Skip to content
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
  • Register / Login
Menu
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
  • Register / Login

What is the Buyer’s Journey?

  • Dan Baird
  • October 19, 2018
A

What is the Buyer’s Journey?

This is the process all buyers (you can easily swap “buyers” with “investors”) go through as they become aware of, evaluate, and purchase a new product or service. The journey is generally comprised of five-ish steps.

For example, you will talk to someone who is just figuring out they have a problem or need at the Awareness stage differently than you would someone who is weighing solutions at the Preference stage.

Each segment of your adoption curve will go through the buyer’s journey; if your marketing efforts are successful, you will see a drop-off in prospects at each stage, but a higher rate of engagement and conversion.  

Previous
Next
Share the Post:

Related Posts

Get Inside Your Audience's Head: Discovering Customer Affinities with AI

Get Inside Your Audience’s Head: Discovering Customer Affinities with AI

In today’s crowded marketing landscape, simply broadcasting your message and hoping it sticks is no longer effective (and if it

Read More

Onboarding: Connecting Your Data

Once you’ve created a Wrench.ai account, it’s time to connect your data. This video will walk you through the simple steps to complete your data integration.

Read More

Want to learn more?

Wrench.ai uses predictive analytics to transform your customer data into actionable insights that provide deeper personalization and engagement to your campaigns.

The personalization platform driving acquisition, growth, and engagement.

Twitter Linkedin
Info
  • Privacy Policy
  • Terms
  • API documentation
  • Getting Started Guide
  • Videos
Quick Links
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
  • Register / Login
Menu
  • For Marketing
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Churn Prevention with “At Risk”
    • Lifetime Customer Value (LCV)
  • For Sales
    • AI Personas and Behavioral Segmentation
    • Lifetime Customer Value (LCV)
    • Lead Scores
    • Churn Prevention with “At Risk”
  • Products
    • AI Development
    • AI Personas and Behavioral Segmentation
    • Campaign Recommendations
    • Lead Scores
    • Lifetime Customer Value (LCV)
    • Churn Prevention with “At Risk”
  • Blog
  • Resources
    • Api Documentation
    • Glossary
    • Getting Started Wizard
    • Videos
    • Privacy Statement
    • Terms and Conditions
  • Register / Login
Get In Touch
  • Email: info@wrench.ai.com
  • Phone: 415-766-0778
  • Hours: Mon-Fri 9:00AM - 5:00PM

© All Rights Reserved.