We’ve developed a platform (it may be easier to think of it as a tool) that uses data science and artificial intelligence (AI) to deeply and quickly analyze data sets in order to generate valuable information that helps organizations develop more effective marketing and sales strategies they can scale.
As former marketers ourselves, with a limited budget, we wanted to create a way to remove some of the guesswork that’s involved in developing marketing and sales campaigns and outreach efforts. The Wrench platform speeds up the process of pinpointing personas, customer segments, lead scores, and “prescriptions” that can help with developing messaging and determining the best channels through which to engage prospects and customers—all while safeguarding the privacy of our clients’ data.
We’ve also incorporated “Adoption Curve” and “Buyer’s Journey” frameworks in our platform, including personality profiling—read on to see how we use those to shape the prescriptions we generate for our clients.
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