You recommend top line messaging—what do you mean by that?

Your top line messaging strategy is the most concise version of the communication points you can use to engage and convert prospects and cross-sell/upsell customers.

You can use this messaging as a foundation for creating the marketing and sales assets you need for your targeted outreach efforts. While the assets themselves may vary (a datasheet versus a webinar, versus an infographic, etc.), the top messaging points themselves should remain consistent because they are the most likely to resonate with the segment(s) you are targeting. But wait, there’s more—you can create even stickier messaging by spinning your top line messaging by incorporating adoption curve and personality profile data. This can start to sound complicated when you’ve got a large list of prospects, but that’s where the AI comes in, by providing “segmentation on steroids” and helping you automate your campaigns.