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Articles and Insights

New Wrench.AI Product Release
Blog

Wrench.AI Launches Creative Content AI: Content Generation for Marketing & Sales at Scale

The Creative Content AI solution includes multiple features, including automatically researching

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Case Study

Case Study: Using AI for Segmentation and Personas

Segments and personas are generalizations representing groups of individuals. The primary

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Case Study: How Lead Scores Reduced Costs and Increased Sales

The goal of a lead score – the ranking of a

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Products

Prevent customer churn with “At Risk Scores”

What is customer churn? Customer churn is defined as the likelihood

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Wrench.AI partners with Ideaship to scale personalization
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Lead Scores

Definition Sales and marketing teams are always looking for ways to

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Why behavioral data matters more than demographics.
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Lifetime Customer Value (LCV)

Lifetime Customer Value Goal Provide a score for each existing customer

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A crisis is a good time for marketing and sales to revisit a value proposition.
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AI Personas and Behavioral Segmentation

A.I. Persona Automation Goal We provide digital marketers with data-driven personas

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Products

Campaign Recommendations

Facilitates campaign targeting and campaign relevance by matching marketing tactics with

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EQ in Marketing and Sales Still Matters
Blog

Why EQ (Emotional Intelligence) in Marketing & Sales Is More Important Than Ever

Emotional intelligence will and should always be present in sales and

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Using persuasion angles in marketing and sales
Blog

The Art of Using-Persuasion-Angles In Marketing & Sales

Persuasion angles are nothing new, but they are important when considering

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    • AI Personas and Behavioral Segmentation
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    • Lead Scores
    • Churn Prevention with “At Risk”
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    • Churn Prevention with “At Risk”
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