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Articles and Insights

AI in marketing and sales can make us more human
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How marketing and sales AI can make your brand more human

AI helps us collect, build, and act on, a huge bank

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A crisis is a good time for marketing and sales to revisit a value proposition.
Blog

This is a Good Time to Revisit Your Value Proposition

Depending on context, the value proposition a company has today —

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Using AI to do business mid-crisis and beyond
Blog

Using AI to do business mid-crisis and beyond

The brands that are doing the best marketing/outreach right now in

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Cold calling and AI are a powerful combination
Blog

Cold Calling is Not Dead

At this time, while we’re all on limited contact with people,

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AI can be biased, which is why it needs humans
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Keeping the balance against AI biases

Algorithms are only as good as the humans who create them.

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Marketing and sales planning post COVID-19
Blog

Marketing & Sales Beyond the Pandemic 101: Keep Building

Crisis management is for achieving some modicum of stability amidst incredibly

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COVID-19 requires goodwill marketing
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COVID-19 Marketing: Goodwill Marketing is the Current Brand Marketing

For some companies, it’s business as usual in some ways. But

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Marketing in the time of COVID-19
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Marketing in the Time of COVID-19

How are you doing in your part of the world? How

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Revisiting personas, because they matter more than ever.
Blog

Revisiting Personas: Why they matter in the age of personalization

“Persona” is in “personalization.” That’s obvious (and cheesy) I know, but

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Personally Identifiable Information (PII) 101
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Personally Identifiable Information (PII) 101

Personally identifiable information, or PII, is self-explanatory and it’s nothing new.

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