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Articles and Insights

The Rise of the Micro-Moment in Marketing
Blog

The rise of micro-moment: tiny moments, BIG impact

“Be quick, be there, be present.” That’s from Google, when they

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Personalized marketing is omnichannel marketing
Blog

Personalized marketing is omnichannel marketing

Personalized marketing is omnichannel marketing. After all, your marketing strategy is

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Guarding consumer data will lead to more influencer marketing
Blog

The shift toward guarding customer data will boost influencer marketing

The Cambridge Analytica scandal still makes people paranoid about Facebook, but

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With AI, ABM is more powerful marketing tool
Blog

New tech makes account based marketing more achievable

The marketing landscape is shifting in this new decade, thanks to

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Use Customer Data--the Right Way
Blog

Customer Data 101—How to Collect and Use It in Lawful and Good Ways

It’s projected that 2020 is the year marketers will finally stop

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How to plan for the future of marketing
Blog

The marketing trend of the decade: insight-driven and customer-focused

It’s hard or near impossible to plan for the future, especially

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Is CRM finally ripe for disruption in 2020?
Blog

Is CRM finally ripe for disruption in 2020?

CRM can and should serve marketers on the challenge of attracting

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Wrench. AI helps you create relevant content
Blog

Only relevant content is visible to your audience

Only relevant content is visible to your audience. We always talk

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Align your martech tools with business goals.
Blog

Align martech solutions with your marketing and engagement goals

It’s going to be a long while before AI truly takes

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Personalization and dynamic content are a winning combination.
Blog

The magic of dynamic content personalization

Dynamic content and <a class="glossaryLink" aria-describedby="tt" data-cmtooltip="<div class=glossaryItemTitle>Personalization</div><div class=glossaryItemBody>Personalization, or personalized

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